Research On Corporate Earnings Quality From The Perspective Of Finance

The rapid growth of the economy has driven the enterprise,As one of the rapidly developing industries in recent years,The number of new businesses in the industry and the number of output movies and TV shows is the largest than before.According to statistics,In 2016,a total of 10,232 companies in China’s film and television industry received the production license for radio and television programs.which increase by 19 percent to 8,563 in 2015.with more and more studios are joining the competition.In 2016,the total box office in China was 45.712 billion yuan,up 3.73 percent year on year.Domestic films took in 26.663 billion yuan,or 58.33 percent of the total.The overseas box office and sales revenue of domestic films increased by 38.09% year-on-year.In recent years,the capital has poured into the film and television industry,and many listed films of television companies attract investors’ attention.Investors focus on the size of enterprises and the growth rate and pay more attention to the quality of corporate earnings.Therefore,we based on the definition of the concept of profitable quality and the analysis of the evaluation factors,through the comparison of the indicators,the analysis of external and internal factors that influence the quality of earnings is found,and the problems of the profitability of the enterprise are found.the Suggestions are putting forward to the continuously,which improve the profitable quality and ensure sustainable development of the enterprise.We based on the viewpoints of scholars on over the world about the quality of earnings and detailed introduction of the definition about the profitable quality and related theories,the company profile and various indicators of China strategic film and television.Mainly from the following five aspects respectively is: Profitability,cash guarantee,continuous stability,profit growth,the gold content.By comparing the financial data of the company with the same main business in China,we find that there are some problems in the quality of earnings of the company,such as excessive inventory turnover,excessive accounts receivable,high expenses of sales.At the same time,the strategy for China film,the revenue of China policy,film and television production as well as the gross profit margin,and grossy margin,and which business area of earnings quality is higher by respectively analyzed.Through quantitative analysis,we find out the problems,and then find out the reasons by qualitative analysis,and then make Suggestions based on the reasons to improve the profit quality of the film.The investors of China strategic film and television company’s top management,need to pay attention to the company’s profitable quality results through the analysis,While the company scale is increasing,the company do not take the enterprise’s profit quality,it will lead to a bubble phenomenon in the long terms.many enterprise’s cash flow may be difficult to stable,in the later development of which in turn affects the growing of the company.Therefore,the enterprises need to pay attention to the management of cash flow and reduce the backlog of inventory.Strategic positioning can be taken into account both small and medium-sized films and the cultivation of talents.The improvement of the profit quality will help the enterprise to stable and sustainable development in the invincible position in the competition.