Researching Of Design Method About Automotive Store Exhibition Space With Experience Property

With the continuous development of the automotive industry,and under the influence of different marketing models and cultural trends,the development of Automobile stores is more and more diversified.Under the tide of experiencing economy,the subject of this research is to explore a design method about automobile store exhibition space to meet consumer demands.Based on this,this study adopts several research methods such as literature analysis,case analysis,questionnaire,interdisciplinary research,qualitative analysis and quantitative analysis.The study will strive to explore the design method of Automotive store exhibition space witch with the property of experience.The body of the paper is divided into five parts.First,it discusses the research background,the recent research situation,research methods and other basic information of this research in the introduction section;Next,this research discusses the theory of experience and space experience through the interdisciplinary research method that combines the disciplines such as phenomenology,psychology,design science and so on.And this chapter is also to analyze the relationship between space design and experience consumption;The third chapter will sum up the design methodology about the Automotive store exhibition space through the field research in detail.Then by analyzing the behaviors of the users in the band contact point in the exhibition space,the user experience requirements will be acquired.Next it will be divided it into six aspects,including security,the function,hedonic,respect,social demand,and the influence,which is simply summarized as the"3ES" theory of the experience requirements of the customers.Finally,the user experience dimension suitable for the Automotive store exhibition space is divided into five dimensions that include Sensory experience,Cognitive experience,Emotional experience,Interactive experience and Brand experience.In the fourth chapter questionnaire will be used to acquire the data and the SPSS 24 software is also be used to analyze it,in order to calculate the linear relationship and regression equation between five dimensions of experience and customer satisfaction.The regression equation is:Customer satisfaction = 0.527 × Sensory experience + 0.322 × Emotional experience + 0.253 ×Brand experience + 0.205 × Cognitive experience + 0.175 × Interactive experience,which is also the innovative point of this research.In the fifth chapter the regression equation will be used as the core to summarize the design principle and design method of exhibition space design about Automotive store with experience property;In the last chapter,the research results of this topic are to be reviewed and new prospects for the follow-up research are to be put forward.