Research On The Design Of Exhibition Space From The Experiential Perspective

Under the background of the experience economy era,the focus of modern display space design has begun to change.In the past,the purpose of display was mainly information transmission and display of objects.Now,under the concept of "people-oriented",how to form a two-way interactive mode between display and audience? Become a more concerned issue in the design field.The concept of experiential display design is a very good entry point for innovative forms of display.Multi-disciplinary cross-border linkage makes the display strategy gradually transition to a diversified and multi-dimensional direction.When building a new form of display space,it can simultaneously meet the audience’s needs.Emotional needs.In this way,the information is transmitted efficiently and further reflects the "humanized" design values.In this paper,through theoretical research on "show" and "experience",summary and analysis of experiential design strategies,and experience design in the case of urban planning exhibition hall,the Pingyao Urban Planning Exhibition Hall is used as the design practice object,combined with the previous period Theoretical research,starting from the direction of innovative design forms of space planning and experience,constructing an innovative display path for planning exhibition halls that conforms to the urban image of Pingyao,integrating the environment into the audience’s psychology and behavioral dual-line needs,and creating multiple forms of emotions Experience space.In the experience atmosphere,the audiences subtly have an efficient understanding of Pingyao’s past,present and future.The experience design at this time is not only as an additional content of the display,but as an important means to enhance the audience’s sense of belonging in the display space.