Research On The Design And Application Of Graphics In Packaging

Under the new circumstances,the pharmaceutical industry in our country is developing rapidly,and the design of pharmaceutical packaging is very different from the development of its industry.The graphic is the most direct visual element in pharmaceutical packaging.In the process of human identification and acceptance of pharmaceutical packaging,eye movement is the external manifestation of human observational behavior psychological activity.Using the eye tracker as a research method,eye movement experiments can be used to explore the design of graphics in pharmaceutical packaging from a completely new perspective.In the past 20 years,eye movement research in the domestic design field has achieved rich results in advertising design,interactive design,layout design,etc.There are also some explorations on packaging design,and eye movement studies specifically designed for pharmaceutical packaging graphic design have not yet emerged.At present,the limitations of pharmaceutical packaging design in our country are closely related to the graphic design.Therefore,through the eye movement experiments of pharmaceutical packaging,this study attempts to conduct a preliminary study on the graphic design and application methods in pharmaceutical packaging,so that the graphics can be effectively improved.The quality of drug information delivery fully reflects the society's humanistic care for users.This study will comb the relationship between eye movement and graphics,through the process of perception of the figure,the visual behavior of the eye,clear the pattern of eye movement in the packaging of graphics,determine the tracking method of eye movement data,and conduct eye movement experiments on pharmaceutical packaging;According to the experimental data,analyze the important role of graphics in pharmaceutical packaging,and optimize the design of the feasibility of space;comb pharmaceutical packaging and graphic design theory,analyze the value of graphics in pharmaceutical packaging and graphic design factors;combined with eye movement experiment results The design and application methods of graphics in pharmaceutical packaging are proposed,and the evaluation methods of eye movement experiments on graphic design are proposed.Finally,some design practices were carried out and the design was tested and evaluated by eye movement experiments.