Research For The Regional Graphic Elements And Modern Packaging Design

With the traditional culture more and more be attentioned in our country,regional culture as an important branch of traditional culture,as more and more cherished.Local specialty products as a part of the regional culture driven better and better with the tourism industry development,and all this is attributed to economic development.Modern packaging design due to a variety of factors,and showing different characteristics.Through the perspective of cognitive psychology,people understand that modern packaging design have characteristics with unique,aesthetic and cultural.and as a part of modern packaging design,specialty packaging design with the a same characteristics.A egional graphic elements as a branch of the graph,the formation of regional graphic elements comes from the regional culture deposition and accumulation.In order to deeply understand the origin of regional graphic elements,we must have a deep understanding and study of regional culture.Regional graphic elements come from people life in a long time,as a results of labor process accumulation and development.Not only by the impact of human factors,but also subject to the influence of natural factors.Therefore,the regional graphic elements and regional culture have a same characteristics is cognitive consistency,differences and synchronic characteristics.Through the research and analysis of regional graphic elements,modern packaging,and cognitive psychology,summarizes the principles and methods of product packaging design.through the process of discovering,analyzing and solving problems.And through the graduation design "Nu Wa tian yi" packaging design as an example,to verify the regional specialty packaging design principles and design methods.Expectation of the design theory can be for a reference for the Shi Xian county or other places of specialty.So as to enhance the local specialty grade,and local can create a better local image,make a formation unified local specialty packaging design style.Good packaging design not only enhance the regional specialty packaging design connotation and aesthetic,but also help to promote product sales and management for the geographical characteristics,more importantly,the geographical culture in the form of graphic elements presented in the packaging design,is also a kind of protection and inheritance for the geographical Culture.So that people through the packaging design enjoyed more regional culture.