On The Image Of Jin Merchants In Contemporary Novels

The image of jin merchants occupies an important position in contemporary literature works.The works such as the house of qiao,the silver valley and the great shengkui have created a series of vivid images of Jin merchants.They has a long history and profound commercial business tradition,social zhongshang broke four people at the bottom of the social status quo,turn the light quotient,suppression of traditional social idea and improve the status of "business" in the traditional society.They were good merchants,musicians and good merchants,and formed a strong social atmosphere of pro-businessand in shanxi.In the contemporary literature works,the jin merchants are good businessmen,industrious and thrifty,good at management,and make a good sense of righteousness,advocating integrity,and the image of the state is in people's vision.This thesis consists of five parts: introduction,three chapters and conclusion.Introduction,summarizing the previous research results,and the research value and method of this topic.The first chapter,from the background of the jin merchants,mainly discusses the reasons for the jin merchants.Mainly includes three aspects,one is "learning and optimal" value orientation,the causes of this kind of value orientation is the bad natural environment condition in shanxi,or not,the court has prejudice to shanxi,reading for shi road difficult to walk through,the ethos of society formed a proud of business,the second is ignorance of XiRu earners complex,the latter to the same Confucian jia has a profound understanding,they believe in commercial activities can also practice their Confucian ideal,diluted earners complex,the third is better than that of its experience,this experience is derived from doing business in the process of them to achieve their life values,and improve their social status,At the same time,far from the sinister of officialdom.The second chapter mainly discusses the concrete characters of jin merchants in literary works.Mainly divided into three aspects,one is the image of the chief cabinetin the businessoperantion,the other is the jin business commercial activities in a core position in the big club of character image,a third is in shanxi commercial activities in the subordinate and the dominant female characters.The third chapter mainly discusses the practical significance of the image of jin merchants.Mainly includes two aspects,one is the reduction of the real image of jin merchants,let us know the attaching importance to courtesy and honesty,the jin business industry and economy,the second is to carry forward the traditional business concept,this paper expounds the righteous to system benefit,good faith for this,pay attention to talents of the meaning of the traditional business concept.