| At present,the wedding visual image design of our country's mass market also presents many problems such as formalization,homogeneity,lack of original innovation and so on,but the consumer's demand for wedding is not only limited the recognition of wedding,but also the sense of form.More and more attention is paid to the feelings of the guests and the emotional atmosphere of the wedding.Wedding visual image design as a wedding visual recognition system,its overall construction lies in the wedding invitations,table cards and other wedding site design application and expansion,but also bear the wedding wedding information transfer function.Based on this,on the one hand,in view of the problems existing in the current wedding market design,this project applies the emotional board method to customer demand analysis and design element extraction,the goal of which is to ensure that the design form meets the requirements of the customer.The go is to set up the design identifiability with the customer's expectation,complete the wedding logo.Put forward the design idea for the original design of the wedding market of our country,and make the practice exploration.On the other hand,in response to the consumer's need for good emotional communication during the wedding,this project aims to enhance the sense of participation of the guests and help the new couple to communicate with the guests.Starting from the interactive experience brought to the user during the design of the wedding information dissemination process,taking the current domestic research results as the theoretical basis,through many wedding site field research.For the current wedding problems,design users' needs,as well as the design will produce specific forms of interaction to make research and analysis,and combined with relevant design cases to put forward the direction and objectives of optimization.Finally,the application and extension of the existing Logo are completed under the guidance of the optimization plan. |
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