Research On The Marketing Strategy Of Network Community In V Company

With the integration of China into the world,English is used everywhere in our daily life,and the use of English is becoming more and more extensive.In today’s fast pace of life,the learning of English is becoming more and more important.Along with the rapid development of online education industry,under the guidance of the idea that children can not be lost at the starting line,parents in China have their children participate in various preschool tutoring training.The training market for children’s English has emerged as the times require,and has developed rapidly in recent years.V company product is a young children’s English distance online education training product,with the new children education concept,leading the new trend of children’s education market.In the face of the upgrading of the current Internet technology,the masses are also benefiting from the progress of technology.The daily life and work have been "networked".For businesses and businesses,the traditional marketing mode has not been able to better touchthe psychology of consumers.It needs the new marketing way of network to inject new blood into enterprises.For enterprises,we need to find a balance between meeting the low price demanded by users and the high cost of business operation.For users,we need to find a balance between satisfying the high price they pay and the high satisfaction within the community.The central idea is a huge challenge for businesses and users.You need to integrate the dispersed target users accurately and achieve the goal of faster and more precise marketing.The network community just provides this platform for businesses and users.But how does the network community affect the user’s purchase decision,I have read a lot of previous classical theories and the current theoretical research is not sufficient.Based on in-depth analysis of user behavior in online communities,this paper constructs an online community’s influencing factors model of user’s purchase decisions from three aspects,namely,individual factors in online community members,online community platform factors,and network community business factors.With the help of the questionnaire and the network community platform and the micro-blog WeChat circle of friends and recycling questionnaires,618 valid questionnaires were collected by the questionnaire.On the basis of data,the model is verified by means of mathematical statistics,such as factor analysis and regression analysis.The model and empirical analysis,we concluded that the influence of the decision factors of community network users to buy V products,according to the theoretical analysis of the factors and problems encountered in the actual operation of V company,the application of theories and practical problems,and according to the actual situation,and build a suitable marketing strategy for long-term development V company.