Research On The German Language Training Network Marketing Of Company X

With the rapid development of Internet technology,more and more Internet technology has been used in the field of education.Internet technology improves the efficiency of people's mastery of knowledge,and at the same time makes the dissemination of knowledge not limited by time and space.In the entire Internet education,the demand for foreign language education has gradually increased,and the demand for online education for German language training has been increasing.It has become popular and many new forms have emerged.Such as online video courses,offline mobile question banks and one-on-one online courses and so on.In this context,an online marketing model suitable for online German language training has been developed,which can promote the expansion of the German language market and increase the sales volume of German language training.This paper takes the network marketing model of the German language network school of Company X as an example.First,from the environment of the network marketing of Company X,it analyzes its market positioning and development prospects,and uses the PEST analysis method and SWOT analysis method.To find out the successful marketing model and network marketing problems existing in X company,mainly aimed at the problems that X company has in 4P,namely,the proposal of rationalization of network marketing and the plan of network marketing management in four aspects: product,price,channel and promotion.Use marketing knowledge to analyze and select the appropriate marketing model,so as to better provide inspiration and reference for other online German training marketing,and provide better direction and countermeasures for the German training market.This paper takes the German language network training education marketing model of Company X as the research theme.The main method used is to analyze the domestic and foreign research first,combining the current situation of online marketing in China and the current situation of the network language training market.Using the basic theory of marketing and the basic theory of online marketing to analyze the main business model of online marketing,and using the knowledge of economics,management,statistics and other disciplines,through quantitative data,analysis andsynthesis,we found the main problems in online training online marketing in China.,Finally,the author puts forward the improvement countermeasures and tries to provide the experience evidence and decision reference for the German language education and training company.According to the analysis and argumentation of this paper,we can conclude that German,as a small language,will become more and more extensive in the Internet education market,and online German learning and offline German learning will form a joint force to find a coordinated development between the two.The mode of cooperation is the development direction of network marketing.The effect of network marketing should be monitored in real time and a scientific feedback mechanism should be formed.In this way,it can improve the strategy and improve the efficiency of online marketing.