Research On Visual Application Of MG Animation In The Promotion Of Make-up Product Image

With the rapid development of digital information technology,the animation industry has progressed and developed.At the same time,the advertising industry,media platforms,network technologies,and information dissemination methods are also undergoing rapid changes.As an expression of information,digital animation advertising is not only an important means for product image promotion,but also an important propagating channel for shaping the company’ s long-term strategic image.MG animations provide different visual experiences as advertising creatives and can express ideas more freely with richer visual effects.This dissertation uses the perspective of communication science and concretely uses the theory of segmentation and theory of advertising in the theory of communication as the theoretical basis.It analyzes the advantages of MG animation,and its information coverage is large,small and refined,and the characteristics of visual impact are strong.There are deficiencies in the static publicity and promotion of traditional print ads.Through the analysis of MG animations applied to the promotion of makeup products image analysis,to explore the visual application research of MG animation in the image promotion of makeup products,to find a suitable approach,application method,application The principle is to achieve the purpose of better image promotion of makeup products.Study the features,visual dynamic expression form and production principle of MG animation.Analyze the advantages of MG animation on the mobile network platform and analyze the law of information dissemination to find out the rules and principles for image promotion of makeup products.Develop commercial applications of MG animated products such as make-up products to promote search methods so as to achieve better image promotion of makeup products.It can also combine multiple channels to promote the image of makeup products and realize the visual application of the creative image of MG animation products.Studying the changes of communication media,combining communication theory and advertising principles,analyzing the MG animated cases of color cosmetics products,and using the audiovisual language in the case,looking for methods and principles to guide the design of this paper for the future Makeup product image promotion provides a certain reference value and theoretical significance.This paper is divided into six chapters.The first chapter mainly wrote about researching MG animation background,current situation,purpose,significance and so on.The second chapter analyzes the characteristics and advantages of MG animation,and compares it with traditional animation and traditional print advertisements respectively to interpret the performance of traditional advertisements in the new situation.How can MG animation be used in new media to better express MG animation?Application advantages.The third chapter has written the principle of communication science,contrasted and analyzed the traditional media and the new media,and used the theory of mediation and the principles of advertising in communication to discuss how to promote the advantages of MG animation in information dissemination.The fourth chapter mainly analyzes the characteristics of makeup products and makeup consumers,analyzes the cases of South Korea’s MG animation product image with advertisements for actual promotion,looks for the path of MG animation on the promotion of makeup product image,and thus obtains the application of MG animation in the makeup product image.Promotion principles and methods.The fifth chapter is the stage of practice and designing,combining the practical case studies of internship work to research the related design of Mengwei’s color makeup products and their products,make audience analysis and design,and design the makeup product image.Finally,the specific software production and design instructions.The sixth chapter wrote the LSY makeup brand and the design and production of makeup product image MG animation.Finally,to the conclusion,the author summarizes the full text and puts forward the thinking of further promoting the image and methods of makeup products.