The Research On Brand Visual Image Shaping By Microfilm Advertising Narrative Technique

Microfilm advertising has become one of the most important means of brand publicity in the network era.microfilm advertising can explore a new way to build brand visual image for advertising and better spread of brands and products in microfilm advertising.It not only brings new audio-visual experience to the audience,but also brings new development to the brand visual information transmission.But few people study how to improve the brand of value of the image through microfilm advertising narrative method.Through the analysis of microfilm advertising narrative technique and using the theoretical basis of narratology,this paper expounds in detail the microfilm advertising narrative techniques to create the brand visual image,better display and convey the brand visual image in microfilm advertising to consumers.Through the study of film elements and brand image,the influence of consumer psychology on vision is realized,so that the brand can be more competitive in the similar market and the soft communication of brand vision image can be better realized.This paper describes the relationship between the construction of brand visual image and microfilm advertising narrative techniques.Through the case analysis of microfilm advertising in the brand communication,microfilm visual style analysis,it puts forward to build brand visual image and product image of new ideas.Specifically,there are four points: 1.When building a micro-film script,it is necessary to analyze the precise positioning of brand,product,and brand consumer groups;2.Combining brand appeals with narrative tactics;3.Visual elements and brand narratives in micro-film advertising.Conformity;4.In the micro-film advertising narrative implanted products need to do "moist and silent.".Practice is applied to micro-film advertising to build " smell library" brand micro-film advertising as a specific case through questionnaire,interdisciplinary analysis and brand research methods to analyze the brand and consumer groups,tailor-made brand micro-film advertising for the brand.The research idea of this paper provides a new idea of brand image construction for the present microfilm advertising,finds the connection between microfilm advertising and brand visual image and puts forward more possibilities for the construction of brand visual image.