Research On The Development Of Cultural Tourism Industry In Qingyan Ancient Town, Huaxi District, Guiyang City, Guizhou Province

In 2009,the Guidelines on Promoting the Integration of Culture and Tourism,which is jointly issued by Ministry of Culture and the National Tourism Administration,is the first document on the development policy of cultural tourism in China,It aims to further deeply unite the integration of culture and tourism,and lay the institutional foundation for the healthy development of the cultural tourism industry.In 2017,The Cultural Industry Development Plan During The 13 th Five-year Plan issued by the Ministry of Culture clearly raised comprehensive and coordinated development of key industries,including cultural tourism industry,and through the leapfrog development of key industries to boost the cultural industry to become the pillar industry of the national economy.Taking Qingyan ancient town(the only national 5A class scenic spot in Guiyang City)as a case,using the related theories and methods of ethnology,cultural industry and tourism,the essay aims to research on the sustainable development of cultural tourism industry based on the background of developing the cultural tourism industry,promoting the great prosperity of the cultural development and improving the national cultural soft power.The Qingyan ancient town has been a place of multi-ethnic settlement since ancient times.In 2014,it relied on its rich and diverse tourism resources,such as ethnic culture,historical culture,red culture,diet culture and so on the local tourism development is positioned as the cultural tourism destination,distribution center and cultural exchange platform of Guizhou province to build a cultural tourism industry and to promote regional economic growth,social harmony,cultural prosperity and ecological civilization.Firstly,this paper systematically sorted out the important academic achievements related to cultural tourism industry and Qingyan ancient town in order to master the theoretical knowledge and relevant material in this field.Secondly,this paper discussed its development status,on the basis of systematicclassification of cultural tourism resources in Qingyan ancient town,using the symbolic theory,structure functionalism,cultural change theory and to analyze the cultural tourism resources.Thirdly,this paper discussed the development status of the cultural tourism industry and used the functional theory to analyze the effect of this industry in this area.Meanwhile,SWOT analysis is used to clarify the internal strengths,weakness and external opportunities and threats of its development,it laid the foundation for the proposal to promote its sustainable development.Lastly,it put forward the existing problems in the development of cultural tourism industry in this area,and the targeted strategies according to the local present situation.Many fieldworks have been done to get as much first-hand information and data as possible in accordance with the requirements of this discipline in the paper.The thesis focused on the topic research on the basis of in-depth learning of important academic achievements in ethnology,cultural industry and tourism,the first step is to investigate the various cultural tourism resources of Qingyan ancient town,obtained a large quantity of recordings,pictures,video and other information.The second step is to talk with the shop operators in the main commercial streets of the town(south street and north street)to learn about the opening time,sales of goods,operating income and other conditions,and statistics of the categories of stores.The third step is to send out the questionnaires on “Tourist Satisfaction of Qingyan Ancient Town Scenic Spot in Guizhou Province” to tourists through the platform of questionnaire,and giving out a questionnaire on “Community Participation in Qingyan Ancient Town Scenic Spot in Guizhou Province” to local residents in order to learn about the tourists' satisfaction with the scenic spot “food,housing,travel,shopping,entertainment”and the degree of participation of local residents in tourism development,providing support and help for thesis writing.The fourth step is to widely consult with the government,tourism administration,planning bureau,style radio and television bureau of Huaxi district,government and ancient scenic spot management co.,LTD,Qingyan town,thus master a large number of relevant information and data and lay a solid foundation for writing this paper.Among the vigorously development of cultural tourism industry in Qingyanancient town,the problem of existence is unique,however,it also has coexistence with other scenic spots,as an attempt to research the development of cultural tourism industry in Qingyan ancient town,this paper is not only helpful for Qingyan ancient town,but also makes great significance to other regions which aim for realizing the cultural tourism industry sustainable development.