Research On The Development Of Shangjiu Mountain Folk Custom Tourism Resources From The Perspective Of Cultural And Tourism Integration

As a strategic pillar of the national economy,tourism plays a positive role in promoting economic development and improving people's living quality.However,there are still problems in China's tourism market,such as insufficient supply of effective products,and mismatch between supply and demand.Most of tourist attractions are still based on traditional tours.There are no new tricks in tourist products,and tourists' experience is poor.The Lack of cultural characteristics,cultural creativity,regional characteristics make tourism destinations similar.Therefore,the tourism industry urgently needs to strengthen the integration with other industries,especially with the cultural industry,to excavate the characteristic cultural resources and cultural connotation,to shape the influential cultural tourism attractions,and to meet people's demand for personalized and diversified tourism products and services.In recent years,Shangjiushan ancient village of Zoucheng city,Shandong province adheres to multiple measures.Its formulation and optimization of tourism resource policyis in a leading position.However,with the development of the new trend and the increasing demand for tourists,many problems have arisen in practically.Based on the theory of industrial integration and taking Shangjiushan village as model,this paper analyzes the problems and development prospects of Shangjiushan tourism,and puts forward accurate suggestions on the construction or improvement of Shangjiushan from the perspective of cultural and tourism integration.This paper is divided into five parts.The first part is the introduction,which mainly describes the research background,research purpose and significance,research content and methods,research innovations,and domestic and foreign research review and trends.The second part is the definition of related concepts and theoretical basis.This part mainly discusses and studies the concepts related to tourism resources,including tourism resources,tourism industry,cultural industry,cultural industry and tourism industry integration and related theoretical basis and integration mechanism.The third part is the development and evaluation of Shangjiushan tourism resources.This part analyzed the present situation of the Shangjiushan tourism development on the points of view of social economy,tourism resources,infrastructure,policy environment and tourism development.At the same time,based on the local conditions,it designed and carried out a survey to find out the lag in the process of tourism development and other problems,in order to make the basic analysis demonstration for cultural and tourism integration development perspective in the next part.The fourth part is development ideas of Shangjiushan tourism resources based on the cultural and tourism integration perspective.In order to discover,protect,inherit and make good use of these nonrenewable historical and cultural heritage and cultural tourism resources,the article proposes the corresponding development suggestions of the tourism resources of Shangjiushan from five dimensions: the scientific concept of cultural and tourism integration,the diversification of cultural and tourism integration types,the diversification of cultural and tourism integration formats,the improvement of cultural and tourism integration services,and the sustainable development of cultural and tourism integration.On the basis of preserving the traditional village style,it integrates the market-oriented operation mechanism with cultural industry in order to achieve better economic and social benefits.The last part is the main conclusion and prospect of this paper.The main conclusion of this paper is: the development of Shangjiushan cultural tourism should mainly start from the industrial integration,and optimize the internal resources,and achieve the development of internal and external environment.It is hoped that this paper can provide an effective reference for the development of Shangjiushan's tourism,so as to truly transform its tourism resource advantages into economic advantages and further promote the development and improvement of ancient village economy.