The Study Of Youth Taste Of The Creation Society Literature Advertisement In The 1920s

The Creation Society was deemed to an association of a new force suddenly rises in literature of the May Fourth Movement,and it is the association of a new force suddenly rises,for Modern Chinese Literature made many contributions.Many valuable publications and books had been published,and its had many literary advertisements.The language of advertisement is generally concise and succinct,and it often highlights the core of its products,the most important value,characteristics and so on,which can easily become a kind of miniature of its products.The same is true of literary advertising,whether it is a literary work or a literary journal,and its advertisements are always intended to convey to the reader the greatest point of view and the most distinctive feature.These points and features can be understood from three aspects: one is to cater to the readers’ literary tastes;The second is to convey their literary tastes and guide readers to construct an literary tastes which tends to their own;The third is an advertisement which can be accepted by readers and can communicate their own literary tastes.The first aspect of literature advertisements can be seen as a mass popular literature in the era,the second aspect of literature advertisements is belong to an era of advertising pioneer literature,and the Creation Society’s literary advertising in the 1920 s,are more close to the third aspect of advertising literature.Although the development of the Creation Society is not smooth,but the Creation Society has been recognized by its readers,and has successfully constructed its own literary interest.Therefore,through the study of the Creation Society of literary advertisements,we can explore the microcosm of the literary interest it pursues.In the 1920 s,the biggest difference of the literary advertisements of the Creation Society and the literary advertisements of other literary groups that in the publications of the Creation Society had little commercial flavor,even Taidong publishing house published the Creation quarterly,there had never been a commercial advertisements,and the advertisements were mainly the Creation Society publications or series.The publication of advertisements for these publications or books will reflect the literary appreciation of editors or authors.The literary tastes presented by the literary advertisement of the Creation Society showed that it was the tastes of youth literature to a great extent.This paper divides four chapters to study the "youth" interest of Creating Social literary advertisements.First chapter is summary of the overall literature advertisement and the Creation Society’s literary advertisement,to define the literature advertisement in this paper,through the summary of the overall literature advertising of Creation Society in the 1920 s,to analysis of why the Creation Society’s literary advertising can study its literary tastes,through literature advertisement to study the feasibility of the Creation Society’s literary tastes,and the Creation Society’s literary advertising compared with other literary group of contemporary what’s uniqueness.The second chapter,through the study of literary advertising of the Creation Society,will find that the Creation Society during the period of the literature advertising in large levels reflect a kind of "youth" literature,the second chapter is observed from three aspects to the Create Society’s literature advertising of "youth".Through the study of literary advertisements of the Creation Society,we can observe the tastes of youthful literature reflected in the Creation Society literary advertisements from three aspects.First,many of literary advertisements for the Creation Society were aimed at young people,moreover,the publications and works of the Creation Society are mainly concerned with the topic of "youth" and the issues that young people are keen to pay attention to.Second,many literary advertisements of the Creation Society also showed a critical spirit what reflected a youth attitude.Third,many literary advertisements of the Creation Society also showed the characteristics of frankness,which were reflected in one aspect of youth.Furthermore,In addition,through the comparative the literary advertisements of the Creation Society and literary advertisements of New Youth,the Society for Literary Research and Popular Literature,we will be found in the 1920 s,the Creation Society was the most closely related literary association with the tastes of youth literature.Meanwhile,the taste of youthful of the Creation Society also became an important strategy for the Creation Society to obtain the legitimacy of the literary field,the new order of literature and the recognition of the market and readers.Last chapter,through the analysis of the external factors such as the new-style education,social fashion and market in the 1920 s,and the Create Society independent choice of puberty and the intrinsic factors of conscious strategy implementation,we may be able to understand why there had numerous literary groups,only the Creation Society obtained the youth’s appreciation,and form the unique the tastes of youth literature.