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Money Priming Affect Implicit Attitude And Attention Bias

Posted on:2019-04-15Degree:MasterType:Thesis
Country:ChinaCandidate:Y R KongFull Text:PDF
GTID:2405330566979043Subject:Applied Psychology
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In daily life,individuals often give priority to items they like.Attitude and attention will be influenced by the external environment,fresh stimulus will affect people's attitude will also gain attention,compared with fresh stimulus whether we use every day in the life of money can also affect the individual's attitude and pay attention to? Money in People's Daily life as the indispensable resources,has important effect on people's survival and quality of life,and to explore the change of attitude toward money money how to affect individual psychological change has entered the field of psychology.Money startup research is the general term for the different ways in which money is presented in the environment.The common assumption in the study of money priming is that the activation of the concept of money can have a consistent and predictable effect on individual psychology and behavior.For example,in recent years,one of the findings of hot money is that money can relieve pain,the subjective feeling of human is quantified by experiment.Although the field of psychology has paid more attention to the research on money priming,it is relatively rare to study the implicit attitude and bias of money.The argument that a neutral object endowed with a concept of money can affect a person's implicit attitude and attention to preference remains to be further verified.The purpose of this paper is to explore the influence of money initiation on implicit attitude and attention bias in individuals.According to the research purpose,two studies were conducted,one of the studies included experiment 1a and experiment 1b two behavioral experiments,which included a behavioral experiment.In this study,two experiments were conducted using implicit association test paradigm,which respectively discussed the influence of money priming on implicit emotion and implicit motivation.Experiment 1a selected 46 subjects,using 2(experimental categories: test before and after)x 2(experiment groups: the experimental group and control group)in the mix design of experiment,record the reaction time and accuracy of the subjects.Repeated measurement ANOVA results show that when giving neutral color piece money concept,the participants' implicit mood will be affected,an individual's neutral color piece to give higher value to hold a more positive emotional attitude and attitude to relatively low value of neutral color piece more negative;in the control group without money,there was no significant change in implicit mood.Experiment 1 b to select 50 participants,using 2(experimental categories: test before and after)x 2(experiment groups: the experimental group and control group)in the mix design of experiment,record the reaction time and accuracy of the subjects.Repeated measurement ANOVA results show that when giving neutral color piece money concept,the participants' implicit motives will be affected,an individual's hold a more neutral colors to give higher value approach,attitude to relatively low value of neutral color piece performance more avoidance;in the control group without money,there was no significant change in implicit motivation.In money start can affect the individual's implicit incentives and implicit emotion,on the basis of would like to further investigate whether the money to start can affect individual attention bias,study 2 USES a point detection experimental paradigm.Experiment to choose the subjects 46,use 2(experimental categories: test before and after)x 2(experiment groups: the experimental group and control group)design of experiment,the record is try to probe point judgment of reaction time.The result of repeated measurement variance analysis showed that no matter whether the individual accepted the money,there was no attention preference to the target color block.In order to further understand the individual attention to money starts color piece to change trend,the money to start the group after the further analysis of the simple effect of individuals to give value color piece is attention to possible trend.The results showed that the tendency of attention bias was observed in the yellow color blocks with higher value,and the tendency to avoid the silver color blocks with relatively low value was observed.To sum up,this is a neutral individual color piece stimulus will occur due to the influence of the money to start the implicit mood and the change of implicit motives,but money start did not affect the individual attention to neutral color piece bias.The results of this study have enriched the research in the field of implicit attitudes and attentional bias.
Keywords/Search Tags:Money to start, Implicit motives, Implicit mood, Pay attention to the preference
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