On The Market Advantage Of Type Network Film

The thesis teaching in-depth research of emerging Internet Movie,analysis of the development of network movie and video network platform,put forward the innovation of the Internet Movie to win the market must be typed as a primary way of argument,demonstrates the type of network film in the market industrialization's advantage,especially the effect on the growth of hatching the young director.With the rapid development of the Internet,transmission channels of video information have also been diversified.Among which,we-media is quite extensive.In recent years,micro film,commercial ads,and micro video have begun to get popular online.Since 2014,online blockbuster came into being.By 2015,online blockbuster has been widely recognized and developed vigorously.The period of 2015-2016 witnessed the most vibrant time of online blockbusters.And the marketing platforms have also increased gradually.Young filmmakers have more opportunities to produce movies.However,bad influence has also been brought about.For example,works of poor quality increased gradually,and non-professionals also mixed in the industry.Large amounts of films that relied on borrowing significant IP and vulgar stunts turned out to be terrible online movies.Since such tragedies occurred,online film began to decline since 2016.The film release amount was inversely proportional to the click rate,which affected the online market and online filmmakers badly.Many online blockbuster investment companies were broke.In order to settle the problem,insiders began to research and adjust the situation.First,marketing platforms led by i QIYI,and then leading platforms such as Tencent and Letv joint the adjustment action.They introduced film rating system.According to the rating,effective profit sharing and promotion rate were decided.As a result,the disordered market became tranquil gradually,and production teams began to value the production quality.And the quality of online blockbusters was elevated gradually.Till the second half of 2016,the release amount of online movies gradually decreased and the click rate came back to normal.However,online blockbusters still have no considerable breakthroughs in the market.Almost more than 75% online movies were a loss.In order to stimulate the sound development of online blockbusters,the directionof this industry is a project worth researching.Study on the teaching of all aspects of the network movie in the absence of,this paper discusses the relationship between the symbiotic network movie and the Internet Movie Market and traditional film three,this paper directly to the online movie market conditions to breakthrough movie theme type,narrative type,visual style type,with its own property with the creation condition of Internet Movie,movie network can stand the market,largely dependent on the type of depth.Online blockbuster is one of the best platforms for the young filmmakers to begin with.Online blockbusters differ from cinema movies in three aspects—marketing platform,investment and production,and team structure.The production and marketing patterns are the same.Where the direction of online blockbuster is has been a hot topic among young filmmakers and medium and small investment companies.Attempts and practices have centered on the operation model featured by low investment and high revenue.In order to solve the problem,I conducted practical work of online blockbusters,and followed the trend of online release platform.Combining success and failure cases,I provided detailed analysis,and verified my opinions at last.The online blockbusters at loss can be traced back to three reasons.1.Immature production,lack of film sense,and rough handling of the story.2.Disorderly film style,and inappropriate exaggeration.3.Messy promotion and release pattern.In need of mature promotion and release channel.Promotion and release are major factor that influences the market.But currently,we-media promotion is disorderly and aimless posting without suitable channels.This is a major cause for the promotion failure.I believe that promotion is attached to the film itself.For a successful movie,its influence will be extended with public praise,and finally a significant IP will be born.The films of the same series will naturally form their own promotion capability.Therefore,the quality of the film itself is also an important measure to tackle the promotion problem.The most important is the film itself.Immature production,lack of film sense,na?ve handling of the story,disorderly style,and inappropriate exaggeration indeed affect market promotion.But after the self-adjustment of online release platforms and film rating,these problems have been basically solved already.Till 2017,the market benefit of online blockbuster is still plain.We have witnessed no obvious breakthroughs.Then,what is the major problem we need to tackle? I found evidence in the industry,and practiced in the whole operation system of online blockbuster.After meticulous analysis and research,I believe that the success of online blockbuster relies on stereotyped works.The comedyseries of “4 Idiots”,the fantasy series of “Mystery Record”,and the underworld action series of “Fight in Causeway Bay” are mature stereotyped works.Till today,I browse the click data of online blockbusters again,and find that the click data of stereotyped works are the highest.If we see the effective profit sharing data of online blockbusters,there are more stereotyped movies than other types in movies with profit-sharing higher than million RMB.Then we observe the film content.Their elements,such as theme,story,frame,character,and artistic creation are handled in an almost stereotyped way.Therefore,I draw the conclusion that stereotyped creation is a necessary method for the success of online blockbuster.The creation of online blockbuster should value stereotyping.Then you can shape your unique competitiveness and made breakthroughs in the market,which is the way out for blockbusters in the market.