An Audience Research From The Perspective Of Uses And Gratifications Of Costume Drama Of Web Series

In recent years,costume drama of web series has developed rapidly.It attracts numerous audiences to watch by its new and interesting content,rich and varied story.Different audiences watch costume drama of web series because of different reasons.Audiences receive a different degree of satisfaction.Simultaneously,costume drama of web series has some problems like drama exaggeration,superficial content,randomly adapted,low level entertainment.As a new cultural product,costume drama of web series' s main function is not only to entertain the public and provide the audience with joy and entertainment,but also to create high-quality television drama products,improve the production of drama,pass the excellent ideology and culture,establish correct values and views of history.Therefore,costume drama of web series not only need elaborate production,innovative topics,reasonable adaption,substantial content,but also need actively understand the needs of the audience to meet the expectations of the audience and bring the audience a good viewing experience.Based on the theory of “Uses and Gratification”,this dissertation focuses on the audiences of costume drama of web series.Through questionnaire survey,collect audience's attitude towards the viewing time,viewing attitude,watching motivation,viewing satisfaction and costume drama of web series' s disadvantages.Through empirical research,it is found that audiences in costume drama of web series have a short duration of viewing,most of audiences watch it for entertainment and relax,stress relief and entertainment are the main reasons for watching,costume drama of web series can not meet the cognitive needs of the audience,less audience watch costume drama of web series for the cognitive needs,audiences have stronger personal and social integration needs and emotional needs,but the satisfaction is in general,audiences are mainly influenced by the recommendation of people around,drama reputation,convenient viewing channels and the affection of the characters,costume drama of web series needs continuous improvement of production's quality and the content of the story.Based on this study,it proposes some suggestions like meeting the audience's demand for historical knowledge,enhancing the viewing experience of the audience,enhancing the production quality,focusing on the interaction between the audience,developing the whole industry chain.Through this study,I hope that the quality of costume drama of web series can be improved to allow more viewers love to watch,this research can play a positive guiding significance for the development of costume drama of web series industry.In the future,we can enjoy more high-quality costume drama of web series.