Visual Language Study Of Commercial Photography

With social progress and economic development,commercial photography,as a new talent in photography art,gradually moves from "behind the scenes" to "front desk".It plays an important role in the tide of market economy with its unique visual language expression form,combined with popular aesthetic law and marketing channel.It does not take the aesthetic as the sole criterion,or even the emotion of the photographer;It is an organic combination of a series of visual languages,which is intended to convey product information to consumers and thus stimulate consumption behavior.Commercial photography of different visual language elements,in the performance of commercial photography and information plays a different role,they complement each other,inseparable,when work together in a commercial photography,played a good role in product marketing.In this paper,the relevant research achievements at home and abroad are fully referenced and summarized.Through the development of commercial photography,composition elements,color elements,the light elements,and the choice of shot point commercial photography visual language constitute elements of the study,further interpret them in the role of commercial photography visual language and visual communication.With a view to developing creative vision,promoting the idea of creativity and promoting the development of commercial photography,it provides practical and effective theoretical basis.In order to carry forward the commercial photography with Chinese characteristics,the creative system makes some contribution.