Research On Chinese Yi Culture Communication In Short Videos Of Original Ecologitcal Food

With the advent of the mobile Internet era,short video has won the favor of users with its fragmented communication and strong social attributes.Today's users are increasingly diversified in the demand for short videos,and the trend of vertical segmentation of short videos is becoming increasingly clear.As a very popular category,gourmet short videos attract the attention of a large number of users because of their close proximity to daily life.The author finds that the short-lived video styles are unique and popular.These short food videos not only show the mouth-watering food in a variety of primitive and natural forms,but also show the quiet and natural pastoral scenery based on the rural life scene.The free attitude of life behind the food and the effective liberation of the spirit of liberation and the quest for the soul of the soul,so that the audience not only indulge in the ocean of food and beauty,but also began to calm down in today's impetuous era,in the self-reflection to explore the true In essence,I live bravely to live the beauty of my life and explore the joy of life.This kind of gourmet short video author defines it as a short video of the original eco-food,which is more popular than other types of short food videos.Why did this lead to the author's thinking?The author selects the shortest video of the "LiZiqi" in the category with the clearest style and influence.As a case study,through long-term participatory observation,the author watches all the short videos and pays attention to the audience interaction and feedback.Various elements such as video style and video content revolve around an "ancient" character.The simple traditional costumes,the simple method of making food,and the quaint natural pastoral scenery are all conveying the attitude of her free and poetic living.This kind of mountain residence allows the author to think of the traditional Chinese seclusion culture.Therefore,the author has read a lot of literature about seclusion culture,and believes that the short video focuses on "escape" rather than "hidden".Therefore,the author believes that the great reason for his concern is based on the cultural attributes of his special Yi culture.What cultural characteristics does China Yi culture have?How does China Yi Culture specifically convey in the short video of "Li Ziqi"?Can the short video of the original ecological food be used as an effective carrier to spread the Chinese Yi culture,and use the way that the audience likes to hear and inject the cultural connotation into it,forming a subtle cultural infiltration effect?Based on thinking about the above problems,this paper selects the short video of"Li Ziqi" as a case study object.The thesis is divided into five parts.The second chapter,the third chapter and the fourth chapter are the key points of this paper.The second chapter is mainly to sort out the connotation of Chinese Yi culture from the perspective of history and its dissemination value in the current Internet era.At the same time,it expounds the advantages of the original eco-food short video communication Chinese Yi culture,and discusses the mode of dissemination of the short video of the "Li Ziqi".The third chapter is based on the semiotic theory to conduct a comprehensive semiotic analysis of the Chinese Yi culture communication in the short video of "Li Ziqi";the fourth chapter combines the research theory and the ecological aesthetic theory with the data analysis and in-depth interview research methods.The discussion on the effect of Chinese Yi culture in the short video of "Li Ziqi";through the combing and research analysis of the previous chapters,the fifth chapter is about how to better spread the Chinese Yi culture in the short video of the original ecological food.Related recommendations.