Practical Study On The Design Of Contemporary Ding Porcelain Packaging

Porcelain is of great significance in the development of human society.In ancient times,porcelain was used for viewing,offering sacrifices and daily life.In modern times,as an important art collection,porcelain is still accompanied by People's Daily life,especially in Chinese tea culture,porcelain is an indispensable "prop".China is the birthplace of porcelain,but China's packaging design is relatively lagging behind,most of China packaging there is the problem of polarization,either too humble,or excessive packaging,and many famous porcelain are lack of brand packaging,operations support,to spread,the most obvious performance is: the mass brand awareness of Chinese porcelain mainly stay in origin,such as "Jing De Zhen porcelain","Xiang porcelain","Ding porcelain" "De Hua white porcelain",but not a true porcelain brand well known in the public.This subject takes Ding porcelain as an example to explore the communication way of traditional cultural brands through the packaging design study.It will solve the practical problems existing in the packaging design of traditional porcelain through the design study and create a porcelain brand named "mindful porcelain".This topic consists of five chapters.The first chapter mainly elaborates the necessity of this topic through the background,causes,significance and value of the research.The second chapter mainly analyzes the development trend of the packaging design of stationary porcelain,including the development trend at home and abroad,as well as the current situation and future development possibility of the packaging design of stationary porcelain itself,providing sufficient basis for the subsequent packaging design.The third chapter mainly expounds the influence of the culture of stationary porcelain on the packaging of stationary porcelain.The fourth chapter mainly explains the design practice scheme of the author,including the construction of the brand and the design of packaging,which provides feasible packaging solutions for the breakthrough of Ding porcelain culture.The fifth chapter mainly summarizes the research results of this study,hoping that the research results of this subject can provide a powerful reference for the design and brand communication of Ding porcelain packaging.