Western Women And Fashion Communication In 19th Century

The 19th century is the beginning of the modern fashion system.Western society has undergone tremendous changes under the industrial revolution.Rather than taste-teaching tool for ruling class,fashion has become a business under the zeitgeist of capitalism.At present,there are many studies on the costume history and design style,but there are few studies established on the perspective of zeitgeist and communication model.Therefore,understanding the fashion life of the 19th century and studying the fashion communication model will help to do further research on fashion and the evolution routine of modern fashion system.Fashion is a non-subjective social phenomenon with clothing as the carrier,and it is the material embodiment of the zeitgeist.The fashion of the 19th century is mainly reflected in the change and development of women's wear.Therefore,the research on the fashion of the century is carried out around the restoration of fashion women's life and the construction of fashion communication model.Based on the zeitgeist,combined with novels,paintings and physical materials to restore the fashion concept of the leisurely life pursued by women in the 19th century.It is found that social activities are not only a means to maintain interpersonal relationships,but also a fashion for communication method.Secondly,the main fashion media has changed from fashion dolls to fashion magazines.The emergence of fashion prints,fashion salons,art exhibitions,and world fairs have enriched the way of communication.By sorting out the fashion magazines market,it is more obviously to determine the importance of female consumers,especially the middle-class consumer groups arisen in the second half of the century.Therefore,the communication model is constructed by the path between the leisure class and middle class as well as the interpersonal socialization of the leisure class.Combining the predecessors' theory,class symbolism is only a phenomenon.It is collective choice of design that drives the fashion system,which is evident after the advent of haute couture.Secondly,the furious competition of magazine market attached great importance of consumer demand,which giving impetus to market differentiation.Not only did take fashion magazine as a communication tool to provide fashion service but also a marketing method to consumer relationship.Therefore,taking history as a guide,we will build a brand-new fashion communication channel for fashion brands through WeChat public platform,and attract consumers by brand online stores by pushing all kinds of fashion soft articles that may be of interest to target consumers.Although there are some shortcomings and regrets in the research results and practice,I hope to provide effective reference and reference value for the modern fashion industry.