Social Identity Research Of Music Social Media Users

Music is an art that reflects the emotions of human life and is one of the important media for human social interaction.From small to sharing a song,to the collision and communication of different music cultures,music society has never stopped.The development of online social media provides a faster way for the delivery of music,and thus a new social media branch-music social media.In the true sense of music,social media has been on the domestic music market since 2013,attracting a large number of young users.In the use of music social media,users fully play their autonomy.In addition to the communication channels provided by music social media itself,users also actively set up communities on third-party social media,consciously maintain community members,maintain community order,and enhance The cohesiveness and creativity of the community.The music community brings members not only the satisfaction of basic music and audio-visual needs,but also the emotional resonance needs and self-expression needs of members.The active community atmosphere and daily communication further deepen the user's dependence on music social media,and daily punching becomes one of the rules of the community.Active users contribute a lot of content to music social media,such as uploading lyrics,making music,creating song lists,etc.They are therefore the main setters of community rules and important opinion leaders of the community.The self-presentation of music social media users in the community has distinct characteristics.The music community is like a fixed stage.The actors on the stage are changing all the time.They fully express their own personality through music commentary,homemade song list and music creation,and define the image of self and even the community.Once active community users are familiar with the stage,they begin to experiment with rules,influence others' performances,and gain more opportunities to show themselves.Members grow up with the community,gradually deepen their sense of identity and belonging to the community,consciously abide by community rules,promote the community,and absorb more members.At the same time,the other side of this identity and attribution is the rejection of other communities,who believe that their own community is superior to other music communities,and promotes themselves and devalues others in open social media.The resulting "social chain" of music socialization,that is,the harmiony of the community atmosphere,the quality of the creative content and the quantity of music content have become the criteria for judging the chain of contempt.Every music community strives to discover its strengths to gain the contempt for the capital of other conmmunities.The "scorn chain derives the competitive relationship between music and social media,and also helps the music community to continuously improve and help the music community to create more community value:for community members,their media literacy is constantly socializing.Improved,reduced loneliness in the process of communicating with other users;for mobile music companies,music social provides a new Internet vertical field,many small and beautiful Internet mobile music companies have sprung up,but no matter the old music The media is still a new social music media.How to try to enhance user stickiness is a difficult problem;for the market,music social media drives the growth of music consumption,from online to offline,all-round,multi-field stimulates music consumption,of course,At the same time,it is also the competition of the whole scene and the whole chain.