Design Of Visual Identification System For Xiaoguanshan Folk Culture Theme Park In Fengdu

Xiaoguanshan Folklore Culture Theme Park is located in Fengdu County,known as "Kyoto of the Ghost Country".It is one of the eight major follow-up projects of the Three Gorges in Chongqing.The buildings in the park belong to the relocation and restoration project of the ground cultural relics in the Three Gorges Reservoir Area.In order to better protect the relocated ancient buildings,Fengdu County Cultural Relics Management Institute hopes to centralize the protection of the ancient buildings in the park through the establishment of folk gardens,and combine with the development of folk tourism,so as to improve its social influence and brand effect.In recent years,folk culture tourism,as a high-level form of cultural tourism,has been favored by more and more tourists because of its unique cultural connotation and cultural atmosphere.Folk culture theme park just meets the needs of modern people to enrich their inner world and becomes a popular tourist way nowadays.Through on-the-spot investigation,it is found that Xiaoguanshan Folk Culture Theme Park holds various folk culture activities in the park during the temple fair,but its popularity is not high and its propaganda is insufficient compared with the famous mountain scenic spot in the nearby ghost city.In 2017,Fengdu County Cultural Committee issued a bulletin to solve the visual image of the park and rebuild the brand image.Based on this problem,a visual recognition system is designed in this paper.Through this design,it is hoped that some people’s resistance to ghost culture and loss of folklore culture can be improved,and the enthusiasm of the public to understand Xiaoguanshan Folklore Park can be stimulated.By comparing and analyzing the design cases of visual recognition system of theme parks and folklore culture theme parks at home and abroad,it can find out the points worth learning and perfecting,and summarize the design rules and design of them.Based on the experience and the data collected from the field investigation of Xiaoguanshan Folklore Culture Theme Park,a complete and feasible visual recognition system design scheme is formed with the visual image as the carrier.