Research On Design And Application Of Dynamic Visual Recognition System In Industrial Heritage ——Taking The Practice Of "Intelligent Manufacturing Industrial Park" In Hanyang Iron Works As An Example

With the construction and development of China’s cities in the 21 st century,the protection and reconstruction of industrial heritages have attracted more and more attention.Under the influence of the strategy of cultural rejuvenation,the industrial heritage sites have become an important carrier of cultural propaganda for the special historical value of themselves.How to integrate a unique perspective into the original architectural space of industrial heritages,how to seek new design ideas and realize cultural inheritance,as well as consistent with the new environment for industrial site reconstruction projects are quite challenging.At present,the visual image design of industrial heritages in China is becoming more and more,but the phenomenon of homogenization is obvious,and lacking of effective inheritance of culture.Most of the internal design elements of architectural space are unified and generalized,which cannot make people have strong visual impact and spiritual impact,and lose the role of the special carrier of industrial heritages.This design selects Hanyang Iron Works as the research object,traces the historical origin,constructs the design concept of "unique culture,extensible space and local identit y",accurately selects visual elements,extracts visual symbols and applies them to the des ign of visual recognition system from the perspective of unique language and around the t hree elements of history,space and region.At the same time,with the help of information technology in the new media era,it conveys the cultural value of Hanyang Iron Plant in a dynamic form of expression,and makes Hanyang Iron Plant differentiate in the reconstru ction projects of similar industrial sites in a personalized way,presenting a unique brand i mage.In the overall design framework of the industrial site reconstruction project of Hanyang Iron Works,the visual form differentiation is presented with different functional elements.The author finally forms a unified graphic symbol and completed the visual identity design works of "smart industrial park",and breaks the traditional static constraints through digital means and forms a personalized visual language of Hanyang Iron Works,which is applied to the wayfinding system,advertising system,environmental system and transportation system,to create a visual space full of vitality and cultural heritage.