Application And Development Of Illustration In Enterprise Visual Recognition System

The thesis mainly studies how the art of illustration has gradually got rid of the subordinate status of text in the twenty-first century of the rapid development of the Internet.How to effectively apply the illustration art in the visual recognition system of the enterprise,with the visual identification system of the youth convenience store as the starting point,Explore the research approach that suits enterprise’s visual system,xwin the better investment and user market by exploring the core culture of enterprise connotation,reflecting the re-innovation of illustration art and design.First of all,it briefly introduces the status quo of illustration art in design and application,and expounds the purpose and significance of illustration art in shaping enterprise visual recognition system.Secondly,it introduces the concrete embodiment of the integration of illustration art and corporate culture,analyzes the orientation of illustration art and design,and studies the principle and value of illustration art and design.Finally,the art of illustration is applied in the Visual Identity System of the Youth Convenience Store Visual Enterprise.Based on the consumer’s brand identity,auxiliary graphics,cultural identity and emotional ties of the overall enterprise visual identity system,the enterprise culture value is enhanced As well as commercial value.