Research On Store Visual Identity Design Of Chrilden's Clothing Brands

At present,the rapid development of the Internet has brought great impact on the physical stores of clothing brands,and the competition among clothing brands is becoming increasingly fierce.Simply focusing on the product itself can no longer meet the long-term development of the brand.In order to promote the sales of physical stores and increase the offline market competitiveness,terminal visual marketing has become one of the main ways for clothing brands to expand their competitiveness.Clothing store is an important place for visual display,brand concept communication and brand culture publicity.In the future brand development plays an important role.Children's wear brand to stand out in numerous brands must do a good job in store design.This is the basis of improving the brand image,but also an indispensable condition for the development of enterprises.Therefore,the research on the image design of children's clothing brand stores has important theoretical reference significance and practical guidance significance for clothing enterprises.In the research of this topic,firstly,through collecting literature materials and inquiring relevant theoretical knowledge,this paper discusses the visual image of children's clothing store from three aspects: children's clothing brand,visual image and store design of children's clothing brand.For children's clothing brand,grasp the concept of children's clothing,characteristics and consumers and users of the specific division.In the aspect of visual image,its function and characteristics are summarized.In the children's clothing store design side face the design influence factor and the principle carries on the detailed explanation.Secondly,based on the understanding of the current situation of children's clothing store design,this paper investigated five children's clothing brands(m.l.ATIN,Balabala,Paw in Paw,Adidaskids and Gapkids)and divided them into two aspects: brand image and store environment.The brand image mainly includes the brand LOGO and the shop window two parts,the store environment mainly includes the store color,spatial layout,props,exhibition tools and lamps and lanterns five parts.The system analysis and research are carried out respectively,and the design characteristics of each part are summarized.Based on this,the design techniques of children'sclothing stores are extracted to guide the actual store design.Finally,take the original brand NKDS as an example to carry out the design practice of children's clothing store,take the design method as the guidance basis,put forward and summarize the original brand NKDS according to the innovative store design,and carry out the design scheme of the exclusive store and experience store.The brand and product are analyzed and introduced in detail,and the brand LOGO and packaging are designed on this basis.Then the space layout planning and window design of the store and experience store are carried out,and then the design and detailed description of each area of the store environment are carried out.Take this as an example to provide a case reference for domestic children's clothing brands in store design.Through this topic research,children's clothing shop is dedicated to provide you with design methods of theoretical guidance,put forward the store's innovative design elements,in order to achieve clear brand culture style,satisfy the purpose of the aesthetic demand,as well as for emerging new children's wear brand in store design to provide theoretical basis and Practical application.