A Study On The Current Situation And Countermeasures Of XuShen Culture In Henan Province From The Perspective Of New Media

The proposal of "cultural power" strategy makes us pay more attention to the inheritance and promotion of excellent traditional culture.Inheriting and disseminating excellent traditional culture is not only an important measure to enhance China's cultural self-confidence,but also the need to safeguard China's cultural security in the face of the impact of foreign cultures.Chinese language and Chinese character culture are the meta-culture of Chinese culture.The XuShen Culture is an important part of the Chinese character culture in henan province.To strengthen the dissemination and research of XuShen Culture is not only to enhance cultural confidence and safeguard the requirements of China's cultural security,but also to improve the cultural literacy of regional residents to a certain extent.It is also an effective way to promote local economic development.The popularity of new media technology,media increasingly prominent cultural inheritance function,however,most of the traditional culture in adapt to the new media environment the main body of a single,problems such as limited access and transmission content homogeneity,lead to poor performance of the new media,XuShen Cultural transmission of new media also has been challenged.The research focus of this paper is to sort out the current situation of new media communication of XuShen Culture with Chinese character culture as the core,and then find the problems in the process of communication,and put forward the corresponding countermeasures.Firstly,the research is carried out through field investigation and content analysis of relevant media reports to sort out the current situation of new media communication of XuShen Culture:the government disseminates XuShen Culture through tourism and education strategy,the festival activities in the cultural park and the active communication of Xu Xue researchers,and the traditional media still occupy the dominant position in communication.In the second step,through questionnaire survey and in-depth interview with tourists and staff of relevant management departments,it is found that the communication effect of new media is as follows:first,in terms of information reception,the communication scope is narrow and the new media communication is absent.Secondly,from the perspective of psychological attitude,the sense of audience identity is strong.Third,at the behavioral level,audience participation is not high.From the point of view of new media,the disadvantages are as follows:the communication system lacks integrity;New media platforms lag in communication and lack effective operation;Dissemination content homogenization,cultural connotation desalination.Based on the above research findings,according to the "5W" mode of communication,the researchers further put forward measures to improve the communication status of XuShen Culture,such as mining cultural stories,multi-subject collaborative development,multi-channel improvement of communication layout,and innovation of cultural presentation form,so as to improve the communication effect and cultural influence of XuShen Culture.