| Every new media is a yardstick of a new civilization,and the development process of media is also the development process of human civilization.Media and culture are closely related,and different media forms have profound influence on the mode of cultural communication and discourse system.From newspapers and television to PC and mobile media,the transmission of traditional culture is faced with a new context of mobile communication.Mobile media and mobile communication breed a cross-physical space and deeply interactive social context,and construct a new cultural communication paradigm.Therefore,the opportunities and challenges faced by traditional culture in mobile media have become the focus of The Times.This study takes the mobile media communication practice of traditional culture of the Palace Museum as an example to explore the communication logic and reconstruction of traditional culture under the real-time,holographic and interactive characteristics of mobile media.Through mobile media,traditional culture is integrated into modern social culture communication mode and discourse system by means of fragmentation,entertainment,socialization,interactivity and other coding methods,Mobile communication reconstructs traditional culture from five aspects: time and space,channels,narration,ceremony and industry,so that traditional culture can regain its vitality in modern society.At the same time,the communication reconstruction of traditional culture in the process of mobile communication also implies the communication trend of traditional culture.From media selection to media coexistence,the media ecology of traditional culture is gradually improved.The feature of transcending space limitation in mobile communication indicates that the mobile scene will become one of the main approaches of the mobile communication of traditional culture.From traditional culture to media culture,traditional culture is gradually integrated into the field of contemporary media culture. |
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