Research On The Management Mechanism Of Religious Cultural Tourist Areas' Stakeholders

Since the reform and opening up,China's tourism industry has continued to develop.Religious tourism,as an important part of cultural tourism,also got a substantial development.The reform of our society,the transformation of economy,the guidance of policy and the change of ideology have contributed to the"religious tourism fever".The development and management of religious tourism resources involves many stakeholders,government departments are the leading stakeholders,It is very important for the development and management of religious tourism resources to coordinate the relationship between stakeholders.Paper takes Wudangzhao cultural tourism area of Inner Mongolia as an example,by using the theory of stakeholders for research.The research consists of three parts.1 Research progress at home and abroad.Consulting domestic and foreign literatures to understand the research progress and achievements of religious tourism and tourism stakeholders.2.Definition and demands of stakeholders in religious tourism areas.By religious tourism and tourism stakeholder theory research,identified Wudangzhao cultural tourism area's stakeholders,and according to the expert scoring method to determine the management committee,administration,tourists,community residents merchants,and monks as core stakeholders.Through the questionnaire survey and data analysis,the importance ranking of interest demands of each core stakeholder is understood.Further analysis are summarized based on combing out the core stakeholders demand difference,It is mainly manifested in the following aspects:multi-department management,bad tourist experience and low community involvement,tickets for debate,uncivilized tourism,and other aspects.3.Tourism sustainable development is the core common goals.Based on The multi-stakeholder involvement management framework(MSIM),combined with the actual condition of Wudangzhao cultural tourism area,puts forward Wudangzhao culture tourist area's stakeholders management mechanism,including three aspects:the construction of reasonable and effective interest coordination communication mechanism,the construction of a harmonious win-win cooperation mechanism,building monitoring mechanism of stakeholders.