Research On The Development Strategy Of Red Tourism In Rongcheng City Based On Tourist Demand

Under the guidance of the rapid development of the tourism industry and the implementation of the strategy of cultural self-confidence,red tourism has experienced rapid development due to its dual role in tourism and red education.In recent years,Rongcheng City has organized red tourism resources and vigorously developed the red tourism industry,forming a preliminary red tourism system.However,from the perspective of tourist demand,with the changes in tourist demand focusing on diversity and uniqueness,Rongcheng City’s red tourism cannot fully meet the diverse and unique needs of tourists.Therefore,the development of red tourism in Rongcheng City should start from the perspective of tourist demand and study and improve the development of red tourism.This article conducts research on the tourist demand for red tourism in Rongcheng City based on the theories of tourist perception,tourism development,and tourism demand,using literature research methods,questionnaire surveys,and field research methods.By investigating the red tourism resources in Rongcheng City,the development of red tourism in Rongcheng City,and the current situation of red tourism development in Rongcheng City,and combining them with the survey and analysis of tourists’ demands for red tourism in Rongcheng City,the problems in the development of red tourism in Rongcheng City are identified,and targeted countermeasures are proposed.The survey found that Rongcheng City has developed 26 red tourism imprint resources,establishing red tourism resources such as former residences,old sites,and memorial halls.However,the related services for red tourism are not yet fully in place and cannot fully meet the needs of tourists.This article conducted a questionnaire survey focusing on "the six aspects of tourists’ demands for red tourism in Rongcheng City: catering,accommodation,transportation,sightseeing,red tourism products,and red cultural experiences." The study found that tourists’ demands for red tourism in Rongcheng City exhibit diverse and unique characteristics in different dimensions of demand,and they also have high requirements for the quality and participation in red tourism.Currently,the development of red tourism in Rongcheng City faces problems such as the need to improve red tourism catering services,optimize red tourism accommodation experiences,standardize red tourism transportation services,highlight the characteristics of red tourism sightseeing projects,meet the demands of tourists for red tourism products,enrich red tourism cultural experience projects,enhance the marketing and promotion efforts of red tourism,and diversify the forms and connotations of red tourism education.Based on this,this article proposes the following strategies for the development of red tourism in Rongcheng City: providing high-quality and distinctive red catering services,optimizing the red tourism accommodation environment,standardizing red tourism transportation services,creating distinctive red tourism sightseeing projects,developing high-quality and diverse red tourism products,increasing the forms of red tourism cultural experiences,conducting comprehensive marketing and promotion of red tourism,and enriching the forms and connotations of red tourism education.This research can provide guidance and reference for the development of red tourism in Rongcheng City and has positive practical application value.