Application Of Pixel Style In Candy VI Design

The pixel style started in the 1980 s with the 8-bit system due to the limitations of computer technology.All graphics are composed of small squares of pixels with jagged edges.Along With the advent of the new media era and the popularity of smart phones,people's demand for the definition of images is growing higher.In this market environment,Pixel style,which should be abandoned,has been developed into a new creative form by some artists due to its unique shape.Taking pixel points as units,through arrangement and combination,it finally becomes an artistic expression form.Pixelated style is not simply a simple combination,but a unique combination of two-dimensional plane and three-dimensional space,bringing people a unique visual experience and thus creating a new art style..In today's society,competition in the candy industry is becoming increasingly fierce.For Many candy brand cultures have matured,if the confectionery enterprises want to be more competitive in the market,its brand must be unique and pixelated style design can activate the people's desire of purchasing candies.In this VI design of self-created candy brand Sugar Lab,pixel style is integrated into the VI design of candy brand to unify the brand style,thus creating an interesting and unique candy brand.Pixelated design employs multiple pixel combinations,without any extra pixels with each pixel having its own meaning.Only through innovation can the brand last longer.