Research On The Impact Of "Internet+" Model On Film And Television Creation

With the rise of the concept of "Internet +",Internet thinking has penetrated into all aspects of the film and television industry.The integration of Internet and film and television industry has deepened,and the new ecosystem has emerged.This paper attempts to sort out the specific impact of the Internet plus industry under the "Internet+" mode,the current situation and existing problems in the development of the industry,and analyze the problems and propose solutions.This article is mainly divided into four parts.The first part combs the basic concepts and national strategies of "Internet +".The second part combs the influence of "Internet +" on the creation of film and television works,and makes a detailed analysis from the four aspects of creation environment,creative mode,mode of production,content and form.The third part mainly analyzes the problems existing in the creation of film and television under the background of"Internet +".The external problems mainly include the problems caused by the layout of Internet enterprises,the lowering of the threshold of content production,the influence of financial capital on film and television creation;the internal problems focus on neglecting the quality of works,losing the value orientation,the lack of relevant supervision,plagiarism,neglecting intellectual property rights,the accumulation of creative themes and the excessive entertainment of themes.The fourth part puts forward the development strategies of film and television creation under the background of"Internet + including insisting on content as the king,exploring excellent subjects and enhancing social responsibility,insisting on correct orientation,encouraging original content,protecting intellectual property rights,expanding international horizons,and"going out"of excellent works.The conclusion part is a summary of the whole paper.