Research On The Development Of Film And Television Tourism Industry Of Xiamen In The Era Of Experience Economy

Film and television tourism emerged in the United States in the 1950s and then flourished throughout the world.As the earliest and most successful film and television theme park,Disneyland is regarded as a classic of film and television tourism,and film and television companies from all over the world have followed suit and established their own industrial bases.In the era of experience economy,people’s demand for tourism is no longer limited to traditional sightseeing,but pays more attention to the reflection of their own value.In tourism,self-embodiment,self-realization,and from static passive viewing behavior to active participation,realize the desires that are difficult to achieve in real life in order to achieve a full experience.Film and television tourism is just a model that meets the needs of people in the experience economy era.As an excellent tourist city in the country,Xiamen has rich tourism resources,unique seaside scenery,pleasant weather,and convenient transportation.It attracts countless domestic and foreign tourists to visit,as well as a large number of film and television crews.With the holding of the 28th Golden Rooster Award and the long-term settlement of the Golden Rooster Award in Xiamen,the film and television industry in Xiamen has flourished,providing a rare opportunity for the leap forward and take-off of Xiamen’s film and television tourism industry.At present,the country is vigorously promoting industrial integration and encouraging cultural tourism.As a derivative of cultural tourism,film and television tourism is a new trend in the development of cultural tourism in China.The integration of tourism industry and film and television industry helps to promote the innovation of tourism industry and film and television industry,and further promote the optimization and development of industrial structure.At the same time,it helps to improve the competitiveness and competitive force of tourism industry and film and television industry.From a macro perspective,industrial integration can further promote regional economic integration.This dissertation will take the film and television industry and tourism industry in Xiamen as the research object,and study the development of film and television tourism in Xiamen from the perspective of experience economy and industrial integration,and strives to explore a tourism development path with Xiamen characteristics,so as to promote the close integration and deep integration of film and television industry and tourism industry in Xiamen,and develop film and television tourism mode with Xiamen characteristics.In this way,the attraction of film and television culture will be transformed into the driving force of tourism development.Meanwhile,with the strong momentum of tourism development,the influence of film and television culture will be continuously expanded,and finally the high-quality and rapid development of film and television tourism in Xiamen will be realized.