Herbs Culture And Its Tourism Development

Herbs has formed its unique culture which involved people's material and spiritual aspects,and laid a good foundation for the current development of cultural tourism resources in the process of time span and space span spread.With the country's attention to rural tourism,eco-tourism and green tourism,the successful development of herb resources abroad,the introduction of various herbaceous plants and the successful cultivation of herb,herb resources is the focal point now.From the beginning of the last century 60's,herb which is non-famous before starts to catch people's eyes for its indispensable spiritual support,and vanilla-themed manor gradually spreads all over the city which has become the people's pursuit for entertainment,leisure and health care.However,the present development state is that the herb manor is lack of profound cultural connotation in the development process,and the park whose main purpose is creative or leisure agriculture is also growing in the process of the emergence of two similar situations.Thus,fully tap the cultural connotation of herb culture scenic spot to build its own unique development path in today's herb tourism development is really significance.From this point,the article discusses the vanilla culture and its application in the process of tourism development.This paper analyzes the development process of herbs,the connotation of herb culture,he value of herb culture tourism development,as well as the current situation,problems and concretes development countermeasures in the process of herb culture tourism development.Then,it analyzes the current situation and problems from the angle of history and reality,and puts forward the idea of the solution which based on the successful development of Nanjing Datangjin herb valley.The full text is divided into four parts:First of all,this paper investigated herbs before the study of herb culture.Then,it analyzes the development of herbs from the space and time aspects.The space aspect includes the biological properties and the geographical distribution.On this basis,we can find that herbs can be traced back to a long history,the current species of vanilla plants which distributes in various parts of the country according to different biological families and habits are also very rich.From the time span analysis,the cultivation and utilize of the herbs leads to three different historical stages in the history.Secondly,on account of rich historical data,this paper makes a concrete analysis on the concrete connotation of herb culture,and expounds its value in the development process like the object of cultural tourism development.In view of the particularity of vanilla culture itself,it describes the culture reflected by herb literature and the production,life,belief culture of herb culture.Obviously,the value of tourism development includes aesthetic,industrial processing,convalescence,experience,and educational value.Thirdly,from the historical return to reality,we can find that the cultural resources of herb are not fully utilized in the development process,the cultural use is less,and property rights protection and industry linkage also have problems after the study of the present situation of the development and utilization of herb culture resources.In view of this,the paper puts forward general recommendations for the development of the vanilla cultural resources in the present through the concrete analysis of the specific things.Finally,combining the theory and practice,this paper brings up some elaborate improvement measure for the tourism development of the herb culture by taking Nanjing Datangjin herb Valley as a case.At last,according to the analysis of the conditions and the conditions of tourism resources,this paper provides some reasonable suggestions for the development,the brand marketing and the regional industry linkage of the historical and cultural resources of herb.