The Research For The Backdoor Listing By Cultural Media Enterprises

Although China's cultural media industry started late,it has grown very fast.In recent years,as the material living standards of the people have risen sharply,the demand for spiritual culture has gradually increased,and the cultural media industry has grown rapidly and plays a pivotal role in the development of China's economy.At the same time,China's cultural media industry also has shortcomings such as small scale,weak competitiveness,and scattered organization.It is difficult to rapidly increase its value in a short period of time.Faced with the above situation,many cultural media companies choose to obtain financing through the listing of capital operations,thus establishing a good corporate image,establishing excellent brands and achieving better development.However,because cultural media enterprises are typical light assets and light inventory enterprises,their asset structure and information disclosure degree are difficult to meet IPO listing requirements.The IPO has a high threshold for listing,complicated procedures,slow review and harsh conditions,which are common topics.Especially for cultural media enterprises,it is even more difficult for cultural media companies to adopt the initial listing method under the dual review system.Therefore,many cultural media companies have to turn their attention to the backdoor listing,hope to enter the capital market through mergers and acquisitions activities,get more financing,expand the scale of companies and improve the company's efficiency.Based on the research of realistic background,related concepts and theoretical basis,this paper analyzes the general situation,characteristics and motivation of the whole cultural media industry's backdoor listing,and then selects the success case of city media backdoor Qingdao alkali industry,from the motivation,process and results.Analyze and summarize the reasons for its success.Finally,based on the previous research,summarize the conclusions and put forward some suggestions.I hope that through the research of this article,the cultural media companies that want to go on the market can be rewarded,and they can successfully go on the market and achieve the company's better development.