Financial Performance Analysis Of Backdoor Listing For Cultural Media Company

In recent years, the government has made more and more effort both on development and refem for cultural media field.And the related measures are more and more specific and exact,which is greatly promoted to the related development for cultural industry and cultral&financial closed cooperation. With the year of 2015,our country decreeded two comments,one is《the views on speeding up the construction of modern public cultural service system 》,another is 《 the guidelines of the basic public cultural service for State》.That two views will make the suppporting cultural policy become more and more clear, and will extremely broad the consumption of cultral. In china,there will be a golden age for cultral industry. From a midium and long-term view, compared with traditional industry, the cultral media industry has higher profitability,more growth-rate and broader prospects. From the points of industry development cycle, cultural media industry is still in a period of expansion and growth, will also continue to maintain rapid growth, and has a considerable return on investment.With the power of capital markets,cultral media industry through the method of listing can enhance the competitiveness and establish the management structure, incentive mechanism and constraint system, which is necessary for the establishment of modern enterprise management.This is not only the party and the country’s latest requirements on the cultural media companies, but also the powerful guarantee for improving the global competitiveness of Chinese cultural enterprises. There are two main methods for Chinese enterprises to be listed: IPO listing and backdoor listing.And backdoor listing is one of the forms of asset reorganization.Although the CSRC(China Securities Regulatory Commission) has varied the standard of backdoor listing,which is changed from closed to the standards of IPO to equal with IPO standards,the heat remains undiminished,insteadly there is an increasing trend.So the backdoor listing still has a high value for study.With the backdoor listing fever for cultural media companies,nowadays the fiinancial performances for related companiesis has attracted the attention of all sectors in the community.In this article, based on the theory for the whole overview of back door listing,the study of motivation and the methods of financial performance,we first use themethod of statistical analysis.Combined with the special attributes of Chinese cultural media industry,the article secondly discusses related descriptive statistics sampling feature about cultral media enterprises to reveal the characteristics and regularity. From this study,we find that the number of cultural media industry’s backdoor listing companies is still inreasing,and it has a rising trend.In the process of backdoor listing, there are many methods.And both for the main parties and the target site selection,the location is gathered to the provinces which almst have better-off areas and solid foundation of famous and historical cultural resources.Based on the general research of backdoor listing in cultural media enterprises, the writer pick up tihe example of DMG entertainment and media company for the case study. From the particularly analysis,we can have get more details about many aspects of backdoor listing,especially for the motivation and the financial performance influence.In conclusion,the writer think the reason of backdoor listing for cultral media conpaneis is not limited to the high threshold of IPO and such other factors.It is more likely to get support from many govermennt encourage policies, expand financing channels and to increase brand awareness in the social sciety.At the same time,the article also used the method of case study and financial index study to double explore the DMG entertainment and media company.After the analysis of the financial performence,we can judge that the value of compay become more higher mostly becasuse of backdoor listing.The DMG entertainment and media company become more easily to get enterprise profits,and can defend more risk afer the backdoor listing.In a word,the behavior of backdoor listing can make company have a better corporate governance,and a positive effects.In the last but not the least,the article looked frward to the future development of the culture media elaborates,and gave some valued advice and inspiration baseded on the study. First,from a micro-level,our company should exclude negative slack time to seize the moment, make active effort to accumulat both physical and human resource base and seek the company’s matched shell resources. To this while, from the inside to outside,our companies must constantly improve ourselves to ensure the advantages of products,and set up the the flag of banner in the whole market.Only in this way,can win the gold location in marker and get the right to speak. These behavior also avoid the damage of brand image and collapse.Secondly, from macro level,Our government should have a look at the vitalinterests for large numberof enterprises,and introduce a series of pilicies fitting the fact and reality of conpanies,especially for the cultral media company as soon as possible, to meet the interests of this industry.Finally our society will form the insurance culture to protect the cultral media companies,which will make a harmony atmosphere, constantly strengthen the industry protection of cultual media companies,especially for these related to the disputes involving intellectual property.those aboved behavior will be much helpful,and give many great assistance to the potentially backdoor listing and other Mergers and acquisitions in the future.