Representation And Its Operation Mechanisim Of The Grand Canal In The Context Of Media Culture

The Grand Canal of China which was built in 486 BC,with a history of more than 2,500 years,spanned eight provinces and five major river systems in the middle and eastern part of China.The time and space of the Grand Canal is very large.In each historical period,there are deep or shallow intersections with the lives of many people along the canal coast.The Grand Canal is an important imprint of life styles at different times.Therefore,a comprehensive and profound understanding of the Grand Canal is crucially important.This paper uses the representation theory of cultural studies to study the image of the Grand Canal,and the media is an important language system that represents the image of the Grand Canal.Therefore,this paper combines text analysis,field investigations,and case studies to discuss the representation mechanism of the Grand Canal in different media cultures.The first chapter of this paper will study the image of the Grand Canal in the historical context.At this stage,the media language system of the Grand Canal image experienced a change from paper media to mass media.In the paper media,the Grand Canal emerged mainly as an image of transport and water conservancy projects.At this time,the discourse power was mainly controlled by the entire bureaucratic system.The mass media in the paper media existed as a digital form in the media.In the age of the mass media,the rise of the press and television broke the time and space constraints of information dissemination.The public can receive information in a wider range.The public's right to speak is realized by opinion leaders selected by the mass media.The case of "Saying the Canal" explains the cycle of meaning promoted by two-way interaction which combined disseminator with mass audience in the mass media.The second chapter discusses that in the context of new media,due to its unique anonymity and openness features,more discourse subject positions are produced.The power of more diverse bodies such as public institutions,markets,and the general public in the community of discourse has changed.The awareness of the Grand Canal in the official institutions,social institutions,business organizations,and the public's field of vision is obviously different.They are represented in various discourse subjects by world heritage,history of transport,tourism landscapes,and living landmarks.The third chapter takes into account the historical context of the current era of post-biding-for heritage Era and explores the image of the "World Heritage" of the Grand Canal.This section combines field interview data from project surveys in an attempt to explore the power of discourse in contemporary new media contexts,and the tension between theory and reality.In the context of new media,power is often linked to knowledge,and by producing sciences on "World Heritage" from hydraulics,architectural history,transportation history,and heritage,and further legislating for the world heritage,which defines behavior is good or prohibited.In addition,market factors makes the production of knowledge more complicated.Business discourse penetrates into official,social institutions,and individual levels in various ways and gains strong discourse status.In the field of the discourse community of the Grand Canal,individuals began to gain more rights to speak.However,due to the disparity in power between discourse powers,their game results often concealed the advantages brought by the mass of users in the new media.Through observations of the public in new media and field interviews,it has been found that on the one hand,the public conveys the meaning of the Grand Canal through new media channels and even reveals some social problems;on the other hand,due to their weak discourse,they are often in a passive position in the representation mechanism.Finally,this article makes a reflection on the image representation mechanism of the Grand Canal in the contemporary media context.The unique advantages of the new media make the discourse subject surpass the shortcomings of the traditional media,so that the entire community can truly participate in the construction of the Grand Canal image.However,the new media itself also has such a contradiction:as more subjects gain the power to express discourse,they cannot overcome the huge disparity between discourse powers.Therefore,this paper tries to explore a new possibility,that is,to promote the canal interaction between discourse subjects in the discourse community at the end the thesis.