Research On The Dissemination Strategy Of Intangible Cultural Heritage In The Grand Canal Basin Under The Integrated Media

Media technology is changing with each passing day,and the proportion of media communication methods is increasing.Today,with material and intangible cultural heritage increasingly valued,Rong Media will fully exert its unique advantages in this field.The intangible cultural heritage of the Grand Canal Basin is the historical and cultural imprint left by the ancient canal on this land,the source of the creation of the spiritual culture of the Chinese nation,and the treasure house of civilization experience accumulated by all generations.Raising national cultural self-confidence is also of great significance for building a culturally powerful country.The protection,development and dissemination of non-legacy must receive sufficient attention.First of all,this article takes the intangible cultural heritage of the Grand Canal basin as the research object,interprets the theoretical overview of the intangible cultural heritage dissemination of the Grand Canal basin under the media,analyzes the current situation of the intangible cultural heritage dissemination of media,and introduces the media The impact of communication on intangible cultural heritage,analysis and summary of the current situation of the transmission of intangible cultural heritage in the Grand Canal Basin;second,the characteristics and principles of the transmission of intangible cultural heritage in the Grand Canal Basin,including the intangible culture of the Grand Canal The characteristics of heritage dissemination and the characteristics of intangible cultural heritage dissemination media summarize the basic principles of dissemination of intangible cultural heritage in the Grand Canal basin under the media;once again,we discuss the realization path of intangible cultural heritage dissemination in the Grand Canal basin under the media,Explain the urgency of the application of Rong Media in the transmission of intangible cultural heritage in the Grand Canal Basin,analyze the typical cases of intangible cultural heritage transmission in China and abroad,and actively explore the transmission methods of the intangible cultural heritage in the Grand Canal basin,including the line Multi-terminal communication on the media,offline multi-sensory real experience and comprehensive optimization of data feedback;Finally,combined with the propagation status of the intangible cultural heritage of the Zaozhuang section,existing problems and reasons for innovative practice,the establishment of the website of the intangible cultural heritage of Zaozhuang,to discuss The establishment of the offline exhibition hall of Zaozhuang Intangible Cultural Heritage provides basic conditions for the propagation and protection of intangible cultural heritage,and provides a certain theoretical research for researchers to examine the intangible heritage of the Canal Basin.It has certain practical value and practical significance.