"The Great Way Of Earning Wealth"—The Research On Da Dao Sheng Cloth Store

In modern times,the modern national capitalist enterprise began to appear when the western thought came into China.After the foundation of the Republic of China,the national industry and commerces in various places were successive appearance under the influence of the trend of thoughts of“the nation developed by industry”and“revitalize native goods”.Although Yunnan Province is located in southwestern of China,the ideological of saving nation by industry in it was prevailing.In 1923,Zhou Zihao founded Da Dao Sheng Cloth Store on Shuncheng Street in Kunming,and he hoped it can save poverty and revitalize native goods.After more than 20 years effort and development by Zhou and his son,the enterprise had become the large associated enterprise of industry and commerce which had many services that included weaving,dyeing,producing and selling.At that time,the enterprise has become the best one in textile industry in Yunnan Province.This paper takes the development of Da Dao Sheng as the research object.Through using files from Archives of Yunnan Province and other materials,it analyses the successful way of business management mode of the enterprise and interprets the operation thought and management method of the enterprise of Zhou Zihao and Zhou Runcang.The emphasis of the paper is about Da Dao Sheng Cloth Store inheriting traditional business model and carrying out innovation in the process of enterprise's development,and discussing the associated model of confucianism and business of enterprise.Da Dao Sheng Cloth Store is taken as an example in the paper,because the great management model of enterprise ought to be inherited in history,providing a historical reference for the development and transformation of enterprise today.The paper revolves around“the great way of earning wealth”,which is the core value of the enterprise of Da Dao Sheng Cloth Store,discussing the historical stages of the establishment,operation,expansion and transformation of the enterprise.It combines with advanced thought of operation and management and flexible business technique of Zhou and his son,and interprets deeply the enterprise's value of the doctrine of the mean,cooperation and harmonious,kindness and sincerity of Da Dao Sheng ClothStore,to explore the basic source of the way of earning wealth.In the background of the change of the modern society of China,it is an important value and significance of the research to explore the new “confucianism of business”thought in the method of combining macro and micro,which is different from the thought of righteousness and benefit of traditional business of China.It is also the innovation in the paper's research.