Design And Research Of Mawangdui Cultural Elements In Ceramic Products

As the earliest ancient fitness map in the world,the "Guide Map" was unearthed at the No.3 Han Tomb of Mawangdui,Hunan Province.Which has important reference value for understanding the history and culture of the Western Han Dynasty and its health culture.Since Hunan Provincial Museum is free to the public,many people visit the museum and learn about this map.However,due to viewing value of the “Guide Map”,other cultural relics in the museum such as Mawangdui – Xinchao,the lacquerware and other cultural relics have high ornamental value and are more popular with tourists.People do not pay enough attention to the“Guide map”,and many people simply view the "guide map" and do not understand in details.The cultural connotation is not emphasized,which has hindered the promotion of the “guide map” health culture and is not helpful to spread the excellent traditional culture.Combining the cultural connotation of cultural relics with cultural and creative products can enhance people’s understanding of cultural relics,and at the same time provide a new development path for the dissemination of cultural connotations contained in cultural relics.This paper selects Mawangdui’s "guide map" as the research subject,systematically analyzing the character elements of Mawangdui,and extracts the design culture elements from the "guide map" by analyzing the movements,costumes and colors of the characters.Regarding to thedesign of ceramic products,firstly,we conduct research on the market,then,we analyze outstanding cultural and creative domestic and foreign products,as well as summarizing the application methods of traditional culture in products,and provide cases for later design creation by collecting relevant cultural and creative products on the market.At the same time,field research,literature review and other methods collect literature and image data about the "guide map".Finally,according to the design objects and their demand psychology,the cultural elements in the extracted “guide map”will be integrated into the ceramic product design on the basis of the design method.As a result,a set of “guide map”products based on Mawangdui will be obtained,including design examples of serialized ceramic products with cultural characteristics to verify the effectiveness of the research.