Research On Product Design Under The Production Mode Of Contemporary Jingdezhen Handmade Ceramic Workshop

Around 1995,major state-owned porcelain factories in Jingdezhen faced the huge impact of market economic system reform,and due to poor management,they disintegrated and transformed one after another.Handmade ceramic workshops replaced state-owned porcelain factories as the main mode of production and operation of Jingdezhen’s handmade ceramics,and gradually formed multiple ceramic production and distribution centers based on market demand and their own development conditions.Against the background of the construction of the National Ceramic Culture Inheritance and Innovation Pilot Zone,facing new opportunities and challenges brought by the market,the product design of Jingdezhen Handmade Ceramic Workshop has begun to be re explored and utilized by people in terms of production technology system,era value and aesthetic significance,presenting the characteristics of multiple creative subjects,multi-level development paths,and diversified design styles.This paper takes the product design under the production mode of contemporary Jingdezhen handmade ceramic workshops as the research object,uses the field research method to carry out a visit to some representative handmade ceramic workshops in Jingdezhen,and uses the quantitative and qualitative analysis method to conduct a more comprehensive research and analysis of the product design and development status under the production mode of handmade ceramic workshops.Firstly,the development status,production mode,and characteristics of handmade ceramic workshops are elaborated;Secondly,analyze the design performance of handmade ceramic workshop products from aspects such as shape,decoration,materials,and craftsmanship;Once again,based on the current development status of handmade ceramic product design,analyze the design characteristics,motivations for design development,and problems in the development of product design from multiple perspectives;Finally,propose development strategies for the design and production of handmade ceramic workshops.The product design under the production mode of contemporary handmade ceramic workshops in Jingdezhen needs to integrate a development model with era elements,break the traditional constraints of handmade ceramic product design,adapt to consumer needs in design concepts,integrate with current people’s lives,and meet people’s needs for high-quality and high value-added products through continuous innovation and exploration.At the same time,we will strengthen the exploration of new processes and materials,improve the branding construction and talent introduction measures of manual ceramic workshops,and achieve innovative transformation and development of manual ceramic workshops based on their own advantages,thus forming a new pattern of the ceramic industry.