The Cultural Creative Packaging Design Of The Experienced Museum Of Intangible Cultural Heritage Gambiered Guangdong Gauze

Gambiered Guangdong Gauze praised as “soft gold” has been inherited for more than 500 years of history for its special dyeing and finishing technology.In 2008,dyeing and finishing technology of Gambiered Guangdong gauze got the title of “national intangible cultural heritage”.It is the environment friendly lining uses the vegetable dyes and canal mud dyeing.The profound cultural connotations of Gambiered Guangdong Gauze is accompanied with the physical geographic environment.It is generated by the handmade dyeing technology.This is the most primary cause for intangible cultural heritage.To explore its artistic value has the far-reaching significance on inheriting and protecting intangible cultural heritage of China.This topic is based on national protection on reinforcing cultural heritage and overall environment of continuous development on promoting cultural museum career.With the carrier of the cultural element in Gambiered Guangdong Gauze in the market and not common cultural creative products and packaging design relating to intangible cultural heritage,the author solves two critical problems: firstly,by aiming at multiple processes of dyeing and finishing technology for Gambiered Guangdong Gauze,the author gains,extracts and concludes the visual elements,and use them to development of cultural creative products and packaging design.Secondly,the author explores the “sense of experience” in cultural creative product packaging design of the Gambiered Guangdong Gauze museum to reach the better experience effect.Chapter three and chapter four in this thesis reveal practice of this topic and integrate cultural elements of Gambiered Guangdong Gauzeinto product packaging design,showing the complete overall process of the topic design from theoretical study to practical application.Through the specific practice,the author improves the feasibility of intangible cultural heritage—Gambiered Guangdong Gauze in design creation,so as to develop the reference and enlightenment role on packaging design of the Gambiered Guangdong Gauze Museum and more intangible cultural heritage souvenirs.