Research On The Application Of Children's Graffiti Elements In Children's Brand Packaging

Children's economy accounts for a large proportion of the global market economy,and the development of children's brands is inseparable from the design of brand packaging.Good packaging design not only reflects the brand's attributes,but also firmly grasps the consumer's eye.In the past,children's brand packaging design,most of the businesses from the perspective of adults to consider the problem,that the sale of children's products,but the purchase of parents,packaging design lacks children's perspective and characteristics.Based on the characteristics of children's cognitive things,the psychological characteristics of growth,and the law of visual perception development,this paper analyzes the effect of children's graffiti through a large number of literature research.By exploring the characteristics of children's consumer psychology,the brand packaging that attracts children's consumption behavior is designed for children from the style,structure and shape of the design,which reflects the humanistic care in the design.The key to the production of children's food products is the packaging design of children's brands.In order to meet the needs of the market and consumers,it is necessary to pay attention to the security,fun and humanity of packaging.Children's graffiti is an important manifestation of children's cognitive psychology when they have no language expression ability.All children will graffiti.This is the way they communicate to the outside world in the early days.It is a language unique to children and the designer is designing children's brand packaging.The content that should be focused on.Based on the premise of opening up the new situation of children's graffiti and design art interaction,this paper discusses the children's rich inner world and pure painting style in children's graffiti.Today's designers draw on children's graffiti as the inspiration for the essence of children's graffiti,or directly extract the essence for visual reshaping.Apply children's imaginative perspectives to open up new ideas for design.This form marks the birth of a new type of art.Designing children's brand packaging based on children's graffiti elements is an effective way to solve the lack of children's perspective in design,lack of fun,and open up a new design path for children's brand packaging design.