Strategic Analysis Of Spreading Marxism In The New Media Age

In today's world,most countries are capitalist countries,while most developed countries are western capitalist countries.Capitalist countries not only occupy the dominant position in the world economically,but also occupy the dominant position in the field of implicit culture and ideology.China is not only challenged by the West economically,politically and militarily,but also by ideological challenges.Gramsci's theory of organic intellectuals has profound guiding significance in the struggle for ideological leadership.At the same time,the rise of new media has greatly changed people's way of life.New media is a double-edged sword: both opportunities and challenges.This paper is to study how to cultivate and use organic intellectuals to better disseminate Marxism in the new media era.As one of the pioneers of Western Marxism,an important representative of Western Marxism and an Italian Communist Party,Gramsci's thought of cultural leadership has a far-reaching impact on Western Marxism.The author chooses Gramsci's theory of organic intellectuals,and inherits and develops the previous research,focusing on the connotation of Gramsci's organic intellectuals,the category of organic intellectuals at present and how organic intellectuals should play a better role in the new media era.Especially,according to Gramsci's definition of organic intellectuals,the paper redefines under the new background.The scope of organic intellectuals should be defined so as to bring forth new ideas in the theory of organic intellectuals.New media is a new type of media with the rapid progress of science and technology and the rise of the network.In the articles combining new media with Marxism,scholars often focus on how to use new media to improve the level of Ideological and political education courses in Colleges and universities,and how to use new media to expand the influence of Ideological and political education courses on College students.On this basis,through interdisciplinary research,the authormainly combines the new media with the spread of Marxism,puts forward higher theoretical research objectives and enlarges the scope of research.This paper expounds the influence of new ways on the spread of Marxism under the new background,and how to better play the role of organic intellectuals so as to achieve a better spread of Marxism.This paper combines the theory of organic intellectuals in Gramsci's thought of cultural leadership with the spread of Marxism,expanding the scope of the study of the spread of Marxism.This paper focuses on the study of the disseminators of Marxism,that is,the organic intellectuals of Marxism.People,the most active factor in the dissemination of Marxism,is the focus of the study.Studying how to better disseminate Marxism is a positive response to the idea of firmly grasping the leadership of ideological work put forward in the report of the Nineteenth National Congress of the Party.In the process of discussion,the new media is the background of the times,the organic intellectuals are the main body of communication,and the dissemination of Marxism is the ultimate goal.This paper studies the positive significance and limitations of traditional media and new media,traditional intellectuals and organic intellectuals on the spread of Marxism by means of comparison.This paper combs the research trends and literature at home and abroad;analyses Gramsci's theory of organic intellectuals;puts forward the characteristics of organic intellectuals in the context of new media;points out the significance and limitations of traditional media to disseminate Marxism;points out the problems and advantages of organic intellectuals' dissemination of Marxism in the context of new media;and finally,the paper points out the problems and advantages of organic intellectuals' dissemination of Marxism in the The path of the organic intellectuals to disseminate Marxism in the age of organism is elaborated in detail.