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Research On The Application Of Taosi Culture In The Promotion And Design Of Mobile Media

Posted on:2020-02-04Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhangFull Text:PDF
GTID:2415330575465950Subject:Art and design
Abstract/Summary:PDF Full Text Request
History and culture are part of the country's soft power and the basis of the cultural self-confidence of the whole nation.As the prelude and historical witness of the origin of Chinese civilization,"Taosi Culture" should be vigorously promoted and propagated.Nowadays,mobile media is developing rapidly with each passing day,and corresponding information dissemination methods and media will be developed in different times.With the advantages of fast information dissemination,wide range of dissemination,strong interaction and convenience,mobile media is deeply loved by the broad masses of people.If we make full use of the platform of mobile media,it has a very positive significance for the promotion of Taosi culture.This paper is divided into four chapters to discuss the popularization and design of Taosi Culture in mobile media.Starting from the characteristics of mobile media,the paper explains the concept of mobile media,analyses the outstanding characteristics of mobile media,and then proceeds from the promotion form of mobile media,expounds the development history of mobile media,and discusses the main promotion means of mobile media nowadays,and summarizes mobile media.The influence of promotion on future design is focused on decomposing the creativity and production process of mobile media promotion from the practice of "Taosi Culture" in mobile media promotion and design,explaining how to realize the creative orientation,visual form and design process of "Taosi Culture" in mobile media,and putting forward specific solutions.Through the study of mobile phone media communication methods,we find and find some new rules,and apply them to the promotion of Taosi culture,so as to break through the limitations of traditional media,better promote Chinese history and culture,and apply the advantages of mobile phone media to the promotion of Chinese history and culture,so as to achieve the best results in the way of promoting Chinese history and culture.
Keywords/Search Tags:Taosi Culture, Mobile Media, Promotion
PDF Full Text Request
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