New Carrier Of City Image Culture

With the rapid development of the city,the gap between cities is gradually narrowing.Whether urban residents or urban tourists,facing the familiar buildings,the regional characteristics of the city are gradually missing.When they leave the city,it is very difficult for people to impress.This not only makes the city lose its attraction,but also greatly reduces the competitiveness of other cities.? Ground buses,as the most commonly used means of transportation for daily travel of urban residents,are gradually becoming standardized and unified in information transmission and visual image.Urban residents hope that the ground public transport has distinct urban characteristics and enriches the spiritual connotation of the city,which can be combined with the regional and cultural characteristics of the city,reflecting the new appearance of the city and highlighting the culture of the city.Meaning,the cultural elements with urban characteristics are applied to the visual system of urban ground public transport,relying on the transportation network throughout the city,and the urban culture is transferred imperceptibly,so that the cultural image of the whole city can be disseminated and promoted.Starting with the investigation of the audience users of Hefei ground bus,this paper mainly focuses on the vision of ground bus,deeply analyses the problems raised by the traveling residents,and summarizes the design principles of the visual system for Hefei ground bus.This paper analyses the factors such as color and text which influence the effect of information transmission,and provides scientific basis for the design of visual system of Hefei ground bus to ensure the unity and beauty of its overall image;collates the regional culture,humanities,history and other characteristics of Hefei City,and extracts element symbols from them;and conducts field investigation on the ground bus stations in the main sections of Hefei City.It finds out its shortcomings and designs a set of visual design scheme of ground bus which conforms to the cultural characteristics of fertile regions.