Based On The Regional Culture Of Peach Garden Ground Tea Package Design

In recent years,various tourist attractions across the country have gradually begun to expand the combined development of scenic spots and regional specialty food industries,but in this process,most regional specialty foods present a phenomenon that is out of touch with the regional culture and does not highlight local characteristics.The packaging design of regional special food is to build a bridge between products and consumers.Good packaging design can be favored by consumers,stimulate consumption,and drive the economic development of scenic spots.Through a market survey of Taohuayuan Liancha in Changde and a comprehensive analysis of the design status of domestic and foreign specialty foods,we discovered the deficiencies in the design of domestic Liancha food packaging.Next,the author conducted a field survey of the special cuisine in Taohuayuan area.Choosing a representative characteristic food-Changde Taohuayuan Liancha,combining the extraction of the regional cultural symbols of Taohuayuan region with packaging design,to show people the connotation of Changde Taohuayuan characteristic products,its purpose is to establish brand awareness and use the Taohuayuan Liancha symbol The artistic technique of digital painting is integrated into the packaging,focusing on the unity and innovation of the style of Taohuayuan Liancha culture in specialty packaging,combined with the characteristics of Taohuayuan Liancha,considering the structure,pattern,material,shape and convenience of packaging With a bold design,consumers can feel the upgrade of Taohuayuan Liancha brand,and try to improve the superiority of Liancha packaging design.This thesis is divided into six parts: first is the introduction,telling the research background and purpose of the paper,summarizing the domestic and foreign research status on the design of leaching tea packaging,thus proposing research methods and drawing a research route;followed by peach blossom source The selection of non-legacy culture and symbols lays the foundation for subsequent market research;followed by the market research of Taohuayuan Liancha,which includes analysis of brand building and development trends,especially SWOT analysis;the fourth part focuses on Taohuayuan Lian Analysis of tea packaging principles and design methods;Part V explores the research and practice of Taohuayuan's tea packaging design under the inheritance of intangible cultural heritage,which is divided into six practice forms: main characters,main graphics and auxiliary graphics;sixth In part,it summarizes the innovations,shortcomings and prospects of the future.