Study On Visual Image Design Of Ancient Town Tourism

In recent years,the tourism activities of ancient town which wins by its characteristics has become a popular fashion.With the rise of the ancient town tourism bloom,the demand for the overall Visual Image Design of the ancient town has gradually increased,which needs more and more attention.The overall Visual Image Design of the ancient town drives the tourism of the ancient town to continue to develop,and enhances the tourism of the ancient town from different perspectives.In the process of the tourism development of the ancient town,the overall and complete Visual Image Design of the ancient town has also become a synonym for the tourism of the ancient town to rise to a high level,towards perfection and maturity.This paper takes Yaoli ancient town in Jingdezhen as an example,from the angle of analysis and design,puts forward countermeasures to the existing problems of Visual Image Design,conceives and practices,and specially research the Visual Image Design of ancient town tourism.This paper defines the concepts of tourism and tourism visual image design of ancient towns and towns,and analyses the demand of tourism visual image design of ancient towns.With the connection between the two as a link,starting from the general situation of Yaoli ancient town in Jingdezhen and various aspects of evaluation,it carries out the overall value analysis and goes deep into Yaoli scenic area to conduct the existing visual image research and visits and shooting,aiming at the existing ones.The problems existing in the visual image are put forward,and the concrete and detailed design practice of Yaoli scenic spot is discussed as a whole.From the ancient town culture,natural scenery and ancient buildings,a more reasonable and perfect visual image design scheme of Yaoli ancient town is designed.The author hopes that through the research of this topic,the author can provide opinions and suggestions for the improvement of the overall visual image design of Yaoli ancient town in Jingdezhen,and make up for the deficiencies of the current research on the visual form design of ancient town tourism.