Research On The Intervention Of Installation Art In New Business Model

The combination of art and commercial behavior both satisfies the personalized and differentiation of business' needs,and clarifies the image and concept of products or brands through the construction of artistic language,which has absolute advantages in improving quality and attracting customers.Exploring the application of installation art in the commercial field not only involves the transformation of commercial markets,but also influence the modern business modes by popularization of art and art works.This is a discussion about present consumers' art cultivation,psychology and consumption patterns.Moreover,an in-depth discussion on how the art,public aesthetics and commercial behaviors have progressed together and coordinated developed under the rapid development of the economy.To sum up,this article will explore and analyze the status of various examples of the domestic commercial markets,through the definition and techniques of installation art,as well as the modern public aesthetics and consumer demands,to discuss the advantages,problems and solutions embodied in it.Besides,make a summary for the form,connotation,advantages and disadvantages of the modern consumption concept and combination of art and business under the business mode.In order to propose a more feasible and coordinated method for this mode.