Research On The Communication Channel Of Ancient Chinese Literature Search Under The Internet Environment

Chinese classics are the quintessence of Chinese traditional culture,representing the unique spiritual connotation and value pursuit of the Chinese nation.They are the important source of strength for the survival and development of the entire Chinese nation.They have survived for five thousand years and have been handed down from generation to generation.Since the Eighteenth National Congress of the CPC,the Central Committee has repeatedly emphasized the importance of traditional culture and the promotion of classical Chinese culture.General Secretary Xi Jinping demanded that "clarifying the excellent traditional Chinese culture is the outstanding advantage of the Chinese nation and our deepest cultural soft power".With the support of the central policy,the whole society has set off a upsurge of traditional Chinese studies.Through various media and communication channels,more and more people participate in the process of carrying forward the classics of traditional Chinese studies and disseminating traditional culture.In the Internet era,the media changes with each passing day.Facing the new media,the ancient Chinese culture is also revitalizing.Studying the channels of the dissemination of Chinese culture is conducive to the better dissemination of Chinese culture and the promotion of the excellent traditional culture of the Chinese nation in the context of the new era.Based on the current Internet environment,the dissemination channels of traditional Chinese studies are taken as the research object,and the development history,new advantages and main experiences of the dissemination of traditional Chinese studies under the Internet background are analyzed.On this basis,the main problems existing in the dissemination channels of traditional Chinese studies are reflected and the overall promotion strategies of the dissemination of traditional Chinese studies information are considered.The main contents of this paper include five parts:The first part: Explore the rise and development of the spread of Chinese culture,through analysis and summary of the current social Chinese culture fever is mainly in the integration of political,economic,technological and other conditions.The dissemination of Chinese traditional learning information has gone through fourstages of development.Since the word "Chinese traditional learning" was put forward in the 20 th century,it has gone through the dissemination process of print media,television media and network media.The second part summarizes the new advantages of information dissemination of traditional Chinese learning under the background of the Internet.Compared with the traditional media,the dissemination of Chinese literature information has changed in content,form,cost and audience under the background of the Internet.This chapter focuses on these four points in detail.The third part: To analyze the experience of the formation of information dissemination of Chinese traditional learning under the background of the Internet.On the one hand,under the catalysis of mass media,the dissemination of traditional Chinese learning information tends to be fashionable in many forms.On the other hand,the dissemination of traditional Chinese learning information appears the trend of entertainment expression.At the same time,the dissemination of traditional Chinese learning information also has more interactive experience.Part ?: Emphasis is placed on the analysis of the problems existing in the channels of dissemination of traditional Chinese learning under the Internet conditions.On the whole,there are some problems in the process of information dissemination of traditional Chinese medicine,such as the confusion of the whole network,the uneven content of self-Media platform dissemination,and the lack of effective interaction mechanism for professional websites.Part ?: Suggestions on how to optimize the channels of information dissemination in Chinese traditional learning under the Internet environment.In addition to the introduction of new technology,we should also strengthen the multi-level control of communication channels,increase the input of authoritative forces,and improve the quality of dissemination of information on traditional Chinese studies.